There are many reasons why online marketing fails. It is crucial to
decipher the chief reasons. Online marketing helps you to build a
successful internet business at the same time it also aids in building
a brand. But if wrong online marketing strategies are applied then your
internet business can fail. Let us take a look at the top 10 reasons
why online marketing fails:
1) Not incorporating new techniques
This is a foremost out of the top 10 reasons online marketing fails.
You must understand that using SEO, Digg, Lenses, Mixx, Hubpages,
E-zine or anything related to Web 2.0 technique will get you required
success. However, some online business owners ignore it and stick with
the outdated techniques that result in no results.
2) Not taking your work seriously
It is essential that you don't treat your internet business like a
hobby. When you are in a direct sales business or any internet business
commitment is a necessity. You cannot compromise on commitment and
ignore putting in efforts. You need to constantly plan new goals and
complete them within time.
3) Not building a relationship with consumers, jumping to make sales
Forcing your readers will not make them your consumers. If you need to
get subscribers to your mailing list or e-zines then provide required
and accurate information. Always be available to answer their queries.
The most common mistake that the online business owners make is of
forcing their viewers. People hate any kind of compulsion. If they are
reading your content then they need authentic information and removal
of their doubts. Instead of resolving their doubts if you try to force
your products upon them then you will get a negative response.
4) Not putting in hard work, wanting fast success
Many people start or join a direct sales business looking out for easy
money. There is no such thing as free lunch therefore, there is no such
thing as free money. Hence, effortless online marketing won't fetch any
positive results.
5) Not having your own domain name
You need to get your own domain name. Getting a free domain name that
is by becoming a member of a web hosting service won't give the same
benefits as owning your own domain name will. People refrain from
purchasing their own domain name due to high costs. However, cheaper
domains are becoming available day by day. Getting a monthly scheme
will also prove to be beneficial for the beginners. So, buy your own
domain name as it will help you to build your own identity. This domain
name will become your brand name in a certain period of time. Having
your own domain name will give you a permanent place on the internet
acting as your internet office.
6) Not having a user-friendly website
You must have an easy to understand, uncomplicated and simple website.
This is the real key to success. Many times online marketing fails
because of disorganized websites. A website that is crowded with
products, having too many pop-ups and imperfect instructions is a bad
website. People need a user friendly website that interacts with people
and looks hassle free. Simplicity will gain trust easily rather than
too many sales elements.
7) Not following your subscribers or consumers
Somebody brought a product from you or subscribed to your newsletter or
emails and you didn't even bother to follow-up. Is this the way to
generate sales? No, it isn't. ''Who cares,'' attitude is not for
internet business or for that matter any business that demands growth.
As online business owners you MUST maintain a special relation with
their subscribers or clients. More healthy relationship will yield high
success.
8) Not having your own e-zine or newsletter
You don't have your own e-zine or e- magazine. Then you have a strong
reason for the failure of your online marketing strategy. If you are
afraid of writing then you can get many writers who will give good
quality articles for free. You can also hire paid writers for good
quality newsletters.
9) No Secure Ordering pages.
Non-investment will give you no gains. Lack of efforts is a one of the
essential reasons online marketing fails. You must have secure ordering
pages for people who wish to place the order. It is the convenient
option. Other than this, it gives an authentic look to your website.
There are some internet sites that provide free secure ordering pages.
10) No content on the website
This is a very frequent mistake that most online business owners make.
When readers rush to a site feeling excited, they find nothing on the
site. It frustrates people and they don't wish to see the site anytime
in the future. In this way, you lose out on prospective customers.