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Basics of Social Media Marketing

Benefits of Social Media Marketing

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by Neil Paige
September 03, 2009

Neil Paige

Neil is a member of the Knowledge Centre Team at The Web Strategy Company (www.webstrategycompany.com) by AfterTheNet.
Our expertise helps clients' Marketing Teams to align to their business goals and targets. We are led by diversely experienced Business Executives giving you that cut above the rest advantage.

Neil Paige has written 5 articles for PromotionWorld.
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Social Media Marketing (SMM) involves using online communities like Twitter, Facebook, LinkedIn, Delicious, Digg, blogs etc for marketing & promoting your services. SMM includes set of activities for generating publicity through Social Media websites.

Social Media websites provide tools & platforms to share opinions, experiences & perspectives with each another. It can take many forms including text, images, audios, videos etc.

Benefits of Social Media Marketing:

  • Provides you large number of new & repeat visitors
  • Helps you to get links
  • Helps in syndicating your content
  • Makes your website more visible in social media searches
  • Helps in creating awareness

Social Media Marketing is recommended for all website owners however you need to make sure:

  • You should have regular updated content available on your website in the form of blogs, Articles, Newsletters etc. Static websites which do not get updated regularly are unlikely to be optimized on Social Media.

  • You need to make certain changes on your website for making its tagging and bookmarking easier E.g. you can add quick buttons like share on Facebook or add to digg / delicious on your website which makes the tagging easier.

  • Share information. Be like a resource area for your industry audience, so users will start sharing your content across Social Media Channels

Social Media Marketing Tools - There are many Social Media Marketing tools available. Some of the famous one’s are:

  • Facebook - In past few years, Facebook has transformed from a photo sharing website to a business networking & advertising platform. Facebook provides businesses many ways in which they can market themselves. Following options are available:
    • Pages - A company can create a page to promote its business. Facebook page has its own tabs for Wall, Info, Boxes, Notes, photos etc. You can add applications to customize your page and you can change the landing page on which the visitors will land when they come from outside the Facebook.

    • You can share news, offers, article topics, product updates etc with your fans on Facebook.

    • Other Facebook users can also become you page fans and they will start receiving your updates.

    • Discussions - You can join other groups or create your own group and participate in discussion with other members of Facebook.

  • LinkedIn - Linkedin is another medium through which businesses can market services to other Linkedin members.

    • Linkedin has its own profile page which is publicly available and you can control what you want to show on that page.

    • You can also participate in groups and market your services.

    • Participate in Q & A i.e. Questions and Answers which helps in branding your profile. Your answers if selected will also be displayed on your profile.

  • Digg - Digg is a user-driven content site. Digg has a system where members can vote, bury and comment on stories submitted by other members. More votes will make a story popular and will get you onto Digg's front page which often results in large number of visitors visiting your website.

We at The Web Strategy Company by AfterTheNet keep supplementing our clients with the most basic to the most advanced techniques for any goal they decide to reach with their website. Our step wise approach gives them the complete visibility of their website, which more often than not, they are deprived of, in absence of a trustworthy resource.



Submit Your Articles or Press ReleaseAdd comment (Comments: 5)  

Title: Basics of Social Media Marketing

February 16, 2011
Comment by Belinda Summers

Social media is defined as a web platform that invites socialization and interaction among different members. There are several different areas that have been built for this main focus, including spaces like Facebook and Twitter. More recent developments have also allowed an incorporation into specialized in this concept, such as hobby groups and socialization areas for businesses. For those that are marketing their business, each of these platforms creates an alternative understanding to marketing and is opening new doors to reach potential customers that are looking for online businesses. The use of Social Media as a marketing concept is one that is continuing to emerge into one of the most successful alternatives for business success.

Title: s0cial media

February 15, 2011
Comment by Alice Clark

Branding your business in the social media arena is much easier and faster to accomplish than in any other advertising medium. There exists less competition in this space as well because it is not yet understood by many businesses.

Title: Social Media MArketing

February 15, 2011
Comment by Oliver Scott

The main advantage of marketing through social media is that you will reach customers and networks of people that you otherwise would not come across utilizing other traditional marketing techniques and even SEO.

Title: Social media sites

February 15, 2011
Comment by Deborah Campbell

Social media sites are an awesome way to see what your target audience is saying about your company or your products. Take their constructive criticism and use it to enhance your product to better meet their needs.

Title: Basics of Social Media Marketing

February 14, 2011
Comment by Isabella Johnson

You must get involved in the top social media sites to understand them thoroughly: My thought process behind this was that the only way to start understanding the type of content that works is by being exposed to the stories, titles and content on a daily basis.No matter where you are in your social media program life cycle – beginning, intermediate or highly advanced – it’s always valuable to reflect on the basics to help ensure you are staying true to the core best practices in social media.

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