App conversion makes an important part of economic efficiency, user engagement and overall assessment of interest in your product. Mobile conversion rates depend on a host of factors, which together can come to the forcible result.
CRO (conversion rate optimization) is a process of changing and improving different elements of the app (landing pages, design, images and even content). It presupposes calculated steps in improvement of your app as a whole ring.
But what is good conversion rate? 1-2% is considered to be an average conversion for the majority of mobile apps, so surpassing 2% is a complete success. However, depending on industries, which can be mCommerce, Media, Social, Game, Travel, Entertainment, etc.,the conversion rate of mobile games can be up to 10% (game addiction as one of the explanations), apps in the travel industry with 1-5% also bask in popularity. In fact, there aren’t any perfect rates as we should aim for enhancement of our mobile application and the metrics of user engagement. Here appears the main objective, to increase conversion rate.
Tips to increase app conversion
Don’t play a wrong card (think out)
The conversion rate improvement starts with careful analysis. Evaluating every step your users make is necessary to increase app conversion, then you may understand what can deter them. Let’s take registration as an example. It’s the critical point for the majority of users. The necessity of registration very often conduces the decrease of app users number and their unwillingness to continue to see over the app. Therefore, it’s important to weigh all pros and cons, to see what can be left, what you should refuse of, what you can make clearer and simpler. To shorten the process of registration, to cut down profile items can also be conversion funnel optimization and at the same time simplification for users.
Test, test, and test
You always have to test different updates and elements of your app, tuning in to the users’ feedback, analyzing and drawing conclusions. A/B testing is in the first place for conversion optimization. The addition of useful functions, communication channels, new levels (e.g. in games) are fast-growing and effective aspects, but you won’t understand it exactly without tests. With the help of them, you will be able to refine the experience of your app and increase conversion.
Use better design
First impressions matter. The majority of researches show that you have little time to kindle users interest (on to 6 seconds). Make them feel the pleasant atmosphere of your app, like home, like place for rest. These are not just tumid words, but that’s just the way it is. Improve the design elements of your app, if more exactly make the color, images and brand enjoyable. But don’t overdo it: you should also remember about the nuances of usability. It is important to remember that everything should be convenient and clear.
Use deep links
This hyperlinks lead to a particular content in the app. They serve to direct users to the desired conversion actions. In actual practice, deep linking is a valuable tool in many ways. It is excellent for SMS campaigns, helping to target users. Deep links also grab traffic from new sources, but this is another topic. The crux of the matter is the importance of deep links for conversion, which is undeniable. Just try for your app as you can definitely profit from such an all-round and functional implement.
Use non-intrusive notifications
Email campaigns are useful for conversion rate optimization. But they are dropped over time because of “overload”. App notifications can assist. They are of two types: “push” or “in-app” and they can be the really beneficial tool to increase app conversion. But it is critically important how you will use such a tool. If you use it wrong people will refuse to get your notifications. However, if you use them right, they can become the marketing horn of abundance. Primarily, people want to get personalized notifications: the offers on the ground of their preferences; relating to news information, which they are interested in; notifications about new content which is relevant to their interests; special offers, selected in accordance with the client’s location. If this approach falls under your business, maybe, it worth using such notifications to increase conversion.
Use social media
The mobile campaign which integrates social media into conversion strategy can produce rather good results. It is a common knowledge that social networks have become part and parcel of our life, that’s why using it to engage customers is trite but true observation. The great number of social media users start using the product under the influence of some recommendations given exactly in social networks. Where is the place for social encouragement? That’s a ticket! In the worlds of virtual communication. Facebook, Twitter and other networks which you can use for engagement of users.
In a nutshell
While speaking about the conversion rate optimization, it’s important to realize that all links are not equal. Click-to-install links are the most important and significant. Therefore you have to set the wheels in motion and do all in power not only to attract the attention to your app, but to motivate users come to the final stop - install and use your app with pleasure.