Mobile app Marketing begins right from the inception of a mobile app idea that you are keen to get into production. But seldom do companies have enough budget for marketing. One of the key ingredients of a good mobile app marketing strategy is to be aware of the intended audience of the app.
Here are some of the most useful mobile app marketing strategies that work successfully always:
1. Define The Purpose
Harvard Business School mentions that marketers should not worry about market segments but about customer needs and the jobs they need to complete. While thinking of an idea for an app, check if it is useful for the intended audience.
One also needs to justify the cost involved in mobile app development, and also define its purpose. The distribution channel might be effective but if the app is not aligned with people’s needs, no way will anyone be interested. The purpose of your mobile app should be to deliver value to its users. Your target audience should be onboard to download it. They should need the app more than you ever think you need.
2. Validate Distribution Channels
There might be some way, how each user finds their favorite mobile app? Maybe they got a reference from a friend, from the App Stores, or you got a link from an article. App developers and marketers need to use the right distribution channels to deliver the app directly.
The ultimate measure of any app success is when users are successful enough to track and download the app. To transform markets, help ideal customers, help in the real world with the app, with insights, one needs the courage of realizing the idea to the end.
Starbucks Weekly Mobile App recorded $6 million worth of transactions in the second quarter of 2014. Such success validates distribution channels. The success of the mobile app in this regard isn’t connected to the group of customers, but the underlying purpose.
3. Choose Your Revenue Model
For making money from apps, it is essential to have the right revenue model finalized. Carter Thomas in his post shared a case study of how they developed an app business from nil to $70,000 per month. Even though not every app would reap the same amount on a monthly basis, $10,000+ per month is completely worth the effort. This inspiration should continue for the rest of the year! The motivation to market your mobile app should not fizzle out if you don’t draw revenue immediately. Even if the revenue is generated from other sources of income, it is prestigious to realize a product or idea for which people pay.
Unfortunately, not many can finalize the right revenue model. Promoting a “premium app” with another free one is fine, but one needs to be clear of the difference inherent in-app revenue models:
• One-time upfront fee – a straightforward but least effective ploy
• Upfront fee + in-app purchases – hardest sell and works only for some niche markets
• Free+ in-app purchases – widely used owing to its profitability
• Free + Paid version – depends on the game’s value proposition
• Free + Advertising – Consider offering an ad-free paid version with this method
• Subscription – Provides recurring income to makers
One can opt for “Free + in-app purchases” revenue model for most games, but any marketing ploy should not project you as a desperate marketer. Instead, one should offer valuable features to users for free, but with an option to upgrade.
4. Use Guest Blogging for App Promotion
Guest blogging is very effective if used for app promotions. GrooveHq, a digital marketing company, could attract nearly 1 million people just by guest blogging. Not every company might reap 1 million downloads on apps, but one can attract prospective customers.
Despite the varied sections in specialization, all strive for recognition. Guest blogging can help build your app visibility with effective inbound marketing, and thus leave competitors gasping. Ryan Ghods on HubSpot revealed that more than 90% of companies use inbound-marketing for generating leads, and they have been successful. Guest blogging provides a situation where the user learns valuable content, while the guest blogger can attract a new audience. But every guest post needs authority, good traffic, relevant links, and perfect links to your sales.
Create engaging content, and you can land with the best B2B marketers.
5. Hire Mobile App Marketing Agencies
If you are clueless about mobile app marketing after completing a successful app and whatever you have tried in promotions, has resulted in not much improvement on downloads or in-app sales, then it is time that you hired an experienced mobile app marketing agency.
A mobile app marketing agency can help business owners to get their apps with perfect connection with the intended audience. Their expertise and tools aid in mobile app promotions
Companies now should be driven by mobile-first approach and should leverage the creation of other agencies. By hiring a mobile app marketing agency, you can ensure that your mobile app marketing is now in the hands of experts, who deliver what they promise.
Conclusion
Choosing a good mobile app marketing partner is crucial. But it is more important that every app has a cool background and an intended audience, to begin with. Implementing mobile app marketing aspects for different scenarios needs the guidance of the experienced IT heads so that the process is seamless, streamlined and without unwanted policies.
