Merging Content and Commerce, Seamlessly!

Commerce is undergoing a rapid phase of digital transformation, just as all other forms of businesses. This digital transformation has driven commercial businesses to upgrade, adapt and align their systems with the emerging technology trends to cater to their online customers in a better, effective manner. These businesses can chose to display content or data on their websites in any layout, but implementing a Content Management System makes it easy to update, edit and delete content displayed on the website.

Some important facets of deploying a web content management system that organizations often overlook while short listing them are mentioned as under:

1. Scalable Architecture:

Scalability is a vital component of any system architecture these days, given the fact that technology and enterprises evolve quite frequently. Therefore, it is very essential to understand the kind of functionality being offered by the CMS solutions company California in designing the CMS. The CMS should also be able to provide optimal performance during peak hours of traffic, besides accommodating a flexible number of users in the database.

2. Hosting Environment:

The website can be hosted either on the clients existing web servers, an open-source hosting platform or an external web hosting services provider can be used. In case, an external server is being used, the client has to be aware of licensing costs along with associated terms and conditions applicable for continuing to use the license. It is of vital importance that the client checks with the CMS solutions company California well-before the contract to product development is finalized.

3. Ability to implement Search Engine Optimization:

The CMS solutions company California implements Content Management Systems that offer additional support in the form of SEO tools like the creation of custom or user-friendly URLs. These applications are also accompanied by in-built tools to generate reports and analytics related to traffic or consumer behavior.

Furthermore, the debate on whether to implement an open-source or proprietary CMS solution is never ending. This can only be resolved if both the business organization and the IT solutions California provider pinpoint the functional requirements before proceeding with the development stage. The choice of the content management system should be finalized depending on the enterprise’s goals and business perspectives. Mentioned below are a few parameters that need to be considered before the debate of implementing a proprietary or an open-source CMS in the project is resolved.

  • The goal behind the website being developed.

  • The target audience of the business organization.

  • Is the website going to target a global consumer base?

  • Whether the client wants the creation of a highly accountable system?

  • Whether the CMS will only be enhancing the efficiency or performance of the website?

The CMS Solutions Company California can get their clients to list their most important business process and their requirements, before the final product is shortlisted. With their team of technical consultants and analysts, these IT solutions California companies usually provide their clients with a comprehensive working plan to project development. The content management system to be implemented in an existing website or created from scratch is a result of carrying out all the above mentioned surveys and studies. An IT solutions California facilitate their ecommerce clients in effectively merging their product content with the CMS, thereby giving their customers a streamlined navigation system.