Customer Data Management Platforms To The Rescue Of Marketers

Importance of DMP for business!

With the humongous amount of data available to marketers, it can be a daunting task for them to identify and understand the audience to target, the different mediums to make use of, the kind of content to feed the audience etc. Data Management Platforms can be of great use for baffled marketers and advertisers helping them know who and how to target, driving in maximum benefits from their advertising efforts.

With a Customer Data Management Platform in place marketers can have a firm footing on the customer information and campaign data. It makes advertising more fruitful as marketers can gauge the data to craft, target and optimize campaigns that reach the right people and bring in more returns to money spent on media efforts.

Customer Data Management Platforms To The Rescue Of Marketers

Utilizing the Data Management Platform (DMP) a marketer can manage campaign creation, audience profiling, media buying, targeting to optimization, measurement, and reporting all managed through one dashboard.

Who might need a DMP?

  • Marketers managing multiple online campaigns across ad networks, exchanges and publishers.

  • Marketers wishing to have control over their data assets, maximize segmentation, prevent leakage, and monitor partner usage of shared data.

  • Marketers looking at retargeting wishing to enhance scalability, niche-targeting, and messaging capabilities.

  • Marketers wishing to derive better impact through their campaigns, better response rates, conversion and brand recognition.

  • Marketers wishing to control their advertising spend and get better returns on investment.

Customer Data management platforms, DMP can aid marketers to be well informed about their audiences and help devise strategies that have a more stable outcome. It helps marketers take a data driven approach that helps them understand where and how to place their advertisements instead of haphazardly increasing marketing campaigns across multiple channels trying to reach a larger number of customers.

Using a DMP as opposed to a spreadsheet, a marketer or agency account manager can manage the day-to-day plumbing of all online advertising campaigns in one dashboard from campaign creation, audience profiling, media buying, and targeting to optimization, measurement, and reporting. An enterprise-class DMP can scale to billions of data points. This enables marketers to get high-level and granular insights into campaigns that are working across various channels, understand which exact audiences specific campaigns are reaching, and determine what changes to make to be more effective.