Turn Major User Acquisition Challenges for Mobile Marketers into Opportunities in 2018

User acquisition has never been as easy as ABC but because of the continuous expansion of app stores with new releases and rapidly changing technology the major question that haunts mobile app development companies before building an app is ?Will they come??

The mobile app market and mobile marketing, in general, is expanding at a very fast pace. While user acquisition can help make positive returns on ad spend, getting new, high-quality users have many hurdles that the mobile marketers need to overcome. Unlike any other industry, mobile marketing also has some challenges that are common for all mobile marketers. To ensure that your app or products survive in the huge competition in the mobile marketing space, you need to be well aware of the probable challenges and be well equipped with their solutions. Here are the major ones with their solutions.

Challenge #1: Handling mobile marketing complexity

Various types of networks, each having different types of advertisements, each of which requires a different copy, each of which further has different attribution methods, and can generate a huge amount of data even from a handful of campaigns - makes mobile marketing a very complicated space. A lot of time is spent on reporting, ROI analysis, management of multiple tools and platforms, and traffic source fragmentation which stresses out marketers.

Solution: A mobile app development company needs to rationalize its mobile marketing efforts. You need to adopt solutions that fully automate the aggregation of ad networks. This will help to generate actionable data and easily manage media buying, thus, simplifying this mobile marketing challenge significantly.

Challenge #2: Enormously high mobile marketing budgets

With the growth of e-commerce and the success of mobile services, digital advertising prices have skyrocketed. Market research has shown that in order to top the app charts the considerable amount of money needs to be spent. For further boosting the prominence of the title to chart prominence, high maintenance amount is needed annually. This makes the marketing costs unsustainable for the marketers over the years.

Solution: For competing with such high budgets in the market you need to be tech-savvy, discover cost-efficient channels much before others, focus on lifetime value as marketing metric, and work out ways to tap into social and brand marketing.

Challenge #3: Lack of transparency in ad spend

Overall these years lack of transparency related to ad spend (or cost) data has upset mobile app marketers. All data pertaining to your campaigns is received from your networks as an aggregate data in the form of an average that does not essentially disclose any and/or all details of what is actually going on. Certain non-scalable techniques like the manually scraping dashboards introduced keeping transparency in mind have been rough at best.

Solution: Now apps are being introduced that can track your ad spend and support you by providing unprecedented granularity at any level you ask for. The queries solved may include detailed information of almost anything ranging from your ad spend on users in a specific geographic area or comparing your user’s response on your latest iPhone version as compared to your Android version.

Challenge #4: Mobile ad fraud

Every year fraudsters are developing new methods to attract millions of fake engagements, thereby quickly intensifying the mobile ad fraud issue. Moreover, both publishers and advertisers are incentivized to accept fraud. This makes it a challenge to track the means by which fraud can tamper your data set and budget.

Solution: Real-time Fraud Prevention Suites that include attribution vendors and ad networks dedicated to actively engaging and fighting mobile ad fraud.

Challenge #5: Global expansion

If you can access your inventory by plugging into any network around the world, it would be easier than ever for you to track your user acquisition. For a breakthrough in new and emerging markets companies need to track cohorts from across the world and monitor engagements on different global platforms.

Solution: Many mobile app attribute solutions are now available that can help you trace which campaigns are the most successful and where you need to invest your time and money.

Challenge #6: Tracking your organic traffic

The organic traffic can be a boost for user acquisition. You can build a base of high-value and loyal customers by optimizing the organic traffic to your app and making organic users work hard for it. Keywords that drive the highest-value conversions and your rankings are also important for understanding the viral spread and outcomes of your paid campaigns.

Solution: Mobile app attribute solutions can make it easy for you to track your organic traffic. You can compare the quality of organic users and that of those who came via paid channels. Tracking keywords that are driving the highest-value conversions and your rankings are also possible with these solutions.

Challenge #7: User segmentation

All users are not the same, and so a single great campaign is not enough for all your users. You need to segment users are engaging the different segments of users by sending them the right messages in different powerful ways. While doing this, you need to focus your budget more on the most significant audiences.

Solution: Now advertisers and developers can directly target the right users at the right time using technical solutions build for this purpose.

To conclude

To enhance user acquisition, you should never shift your focus from your goal and look for solutions to the above challenges for evolving as ever-more authentic incarnations of yourself and mesmerize the users. Keep the user’s need insight and make them priority rather than making your needs from them a priority and you will see solutions to all your challenges popping up.