Market-Vantage Merges With Internet Performance Marketing LLC

Summary: Internet marketing has emerged as a leading mechanism for creating market awareness and attracting new business. Companies are eager to invest in this new marketing vehicle, but realize that success requires a set of specialized skills and experience. Responding to this need, two Internet marketing firms are joining forces to consolidate resources and expand their capabilities.

Nashua, NH - July 26, 2004 -- Market-Vantage, an Internet marketing firm, today announced a merger with Internet Performance Marketing LLC, a move that will enable the combined companies to offer a broader range of service offerings, including Internet marketing strategy consulting, website traffic promotion, search engine marketing, search engine advertising management, website visitor conversion optimization and website visitor tracking and analysis. The combined company, Market-Vantage LLC, will be headquartered in Nashua, NH.

Internet Performance Marketing LLC (IPM) has provided search marketing services to clients since it was founded in 2001 by Robert Rustici and Gerry Crow. Its clients range from small businesses to global firms.

Founded in 2003 by Hans Riemer and Paul Armstrong, Ph.D., Market-Vantage provides Internet marketing consulting services to companies in the technology, telecommunications and healthcare sectors. Market-Vantage has experienced rapid growth with established clients in the Northeast and the Bay Area.

The move is viewed by both companies as a "merger of equals" that streamlines operations while expanding service offerings. As independent companies, Market-Vantage and IPM have worked together on selected client projects for almost a year.

"The field of Internet marketing is expanding at an incredible pace," said Rustici.. "Search engine advertising alone is now a multi-billion dollar industry growing by 40% per year. By merging, we are better able to provide the depth and breadth of services that our clients need."

"We see a consolidation in this industry as it is maturing," said Riemer. "Our companies had complementary capabilities that are now combined for the benefit of our clients. By expanding our range of expertise, we are better able to serve the growing needs of companies that recognize the Internet as a powerful marketing and prospecting vehicle."

Market-Vantage LLC provides Internet marketing and website promotion strategies and services, helping companies leverage the Internet to increase revenues and profits.