San Jose, CA - August 3, 2004 - Hot Banana Software Inc., a leading North American Web Content Management System (CMS) company, has significantly enhanced its current version of Hot Banana to improve its Search Engine Optimization (SEO) performance with the addition of a Conversion Tracking tool, Robots.txt and Meta Tag Management. The announcement was made from the Hot Banana Booth #712, at the Search Engine Strategies Show, 2004, Conference and Expo, in San Jose, California. The show runs from August 2-4, 2004.
Unlike other CMS systems, Hot Banana presents no technological barriers to achieving positive organic search ranking performance. Hot Banana presents Web content in the most search engine-friendly manner, so that all search engines that crawl the Web can access a Hot Banana Web site in an unrestrictive manner, enabling the site to achieve the all-important balance between organic search engine rankings and a paid-ranking strategy with all the leading search engines, including Google, Yahoo!, and MSN.
"Content Management Systems that are Search Engine-friendly are critical to the development of a Web site where the owners want to achieve visibility in the organic search results," says Barbara C. Coll, CEO and President of WebMama.com Inc. and President and Chairperson of the Search Engine Marketing Professional Organization (SEMPO) Board of Directors. "If the content management system provides optimized content and templates for the managed Web site, then rankings will be higher and more visitors will consequently come to the site."
"Hot Banana is one of the only SEO-friendly Web Content Management Systems that can truly optimize Web site content to positively influence the ranking with the major search engines," says Krista Lariviere, President, Hot Banana Software Inc. "The addition of a Conversion Tracking tool, Robots.txt and Meta Tag Management will help our clients control and change Web content on-the-fly, so that their site content has every opportunity of achieving excellent search engine rankings, thus improving their Search Engine Optimization. We've noticed an increase in demand for SEO capabilities over the past few months and we're striving to make Hot Banana the number one CMS in terms of Search Engine Optimization capabilities."
The search engine Conversion Tracking tool works in conjunction with paid search engine marketing campaigns from Google, Yahoo!, MSN, Overture and Atlas One Point search engine ranking systems and other hosted conversion tracking systems. Conversion tracking is now fully integrated into Hot Banana software and allows those services to track users as they navigate Hot Banana Web sites, improving click-through rates (CTR) and campaign ROI.
Robots.txt is a file placed in Web pages that controls which portions of a Web site are found by search engines. It helps search engine robots identify Web pages to be indexed and featured in their indices, and this in turn makes the Web site content more search engine-friendly.
Meta Tag Management allows Hot Banana users to control each Web page's Meta Data keywords, descriptions and title tags, and also obtain an overall site view by managing the Meta Tags for the entire site. This includes advanced user management features such as date of last search update, cache or no cache, and copyright information.
"Our business relies upon a sound SEO strategy that can be easily implemented, tracked and measured," says Matt Miller, Beaver Machine Corporation. "We do business in over 100 countries and more than 65% of our revenue comes from outside North America. This means that we have to use SEO strategies to drive sales leads to our Web site (www.beavermachinecorp.com) and convert those leads into sales. Our latest Hot Banana-built Web site has all the SEO functionality, tools and analytics built into the CMS so it's fully integrated and really easy to use. Our customers can find us more easily and have a better e-catalogue shopping experience. Additionally, our offline marketing costs are decreasing as our sales are increasing."
Hot Banana is also loaded with SEO-centric marketing 'best practice' tools, which provide a broad selection of integrated e-marketing solutions, giving complete hands-on control of Internet marketing initiatives. The package comprises a Campaign Manager, Search Engine Referral Tracking & Reporting, Search Engine Landing Pages Manager, Email Signature Tool, and Communicator Advanced. The program's analytics integration, together with Page View & Site Search Reporting, gives unprecedented CMS control of on-line marketing campaigns.
About Hot Banana:
Hot Banana Software Inc. is an innovative next-generation Internet software company that has developed a leading-edge technology to enable sales and marketing professionals to take total control of their corporate Web sites.
Hot Banana was founded in 1999 by a team of Web and Internet marketing experts whose combined experience has directly contributed to its rapid growth, making it a leading North American Web Content Management System (CMS) company. Hot Banana software is cost-competitive, easy-to-use, yet full-featured, allowing client companies' Web content to be managed as an asset that can drive profits and productivity.
Hot Banana Software Inc. is profitable and privately held, and its management team is committed to upping the ante and setting new standards in Web Content Management Systems for current and potential clients. For more information visit www.hotbanana.com.