WATERTOWN, MA - September 8, 2004 - Today iProspect®, the Original® Search Engine Marketing Firm, began offering complimentary subscriptions to its monthly newsletter, the Search Marketing Advisor™, to marketers, analysts and industry press everywhere. Originally distributed only to iProspect's list of blue-chip clients, the publication provides educational content and actionable advice in the areas of search engine optimization, pay per click advertising, paid inclusion management, Web analytics and website conversion enhancementsm.
No Promotional Content - Just Quality Advice
"We've been sending the Search Marketing Advisor to our clients and a few choice prospects for several months now," stated iProspect's Vice President of Marketing, Bill Muller. "And from the beginning we promised to provide promotion-free content that offered tips, tactics and strategies that could be used by search engine marketing do-it-yourselfers and experienced SEM firms alike. After receiving really great feedback on it, we decided to offer it to anyone interested in SEM, and we remain committed to keeping it free of advertising or promotional content, and none of its subscribers will ever be marketed to unless they proactively request information from us."
To subscribe:
www.imakenews.com/iprospect/index000032103.cfm
Founded as the industry's first search-engine-marketing-only firm back in 1996, and more recently named "Best Search Engine Marketing Vendor" by ClickZ in 2004, www.clickz.com/resources/awards/article.php/3391861, iProspect is uniquely qualified to offer advice on search engine marketing. The company has published three books on search engine marketing, including Achieving Top-10 Rankings in Internet Search Engines, and most recently, Search Engine Positioning. iProspect is also the only firm to ever receive an A+ rating in the MarketingSherpa Buyers' Guide to Search Engine Optimization Firms, http://sherpastore.com/store/page.cfm/1759 and enjoys a rare 5-star rating in the current edition of the guide.
The firm shares its valuable and relevant knowledge and expertise through the Search Marketing Advisor, including analysis of selected industry and search engine developments and their impact on SEM campaigns. Each monthly issue contains three articles written by several of iProspect's 70+ employees, an interactive poll for readers to take and immediately view its results, a list of upcoming industry events, and links to article archives. Readers can also submit feedback to the authors and offer suggestions on topics to cover in future issues.
Link to Articles
Recent stories covered by the Search Marketing Advisor:
The Google Trademark Controversy Actionable Advice
www.iprospect.com/media/newsletter_may_molina.htm
No Such Thing as an Average Visitor: Using Personas to Increase Conversion
www.iprospect.com/media/newsletter_july_kerstein.htm
Changes in the Paid Inclusion Marketplace
www.iprospect.com/media/newsletter_july_tawadros.htm
"We're not attempting to cover the fast-breaking stories of the day or compete with any of the fine publications within our industry that do so," continued Muller. "Whatever industry news we might address will always be done in the context of how it impacts search marketers and their active campaigns, and will include our recommendations on how they should adapt as a result of these changes."
iProspect allows, and encourages, owners of other sites with an interest in search engine marketing to link to specific Search Marketing Advisor articles - or their entire archive of articles - found via the following link:
www.iprospect.com/media/newsletter.htm
About iProspect
iProspect® is The Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as an Overture OSMX partner, pay per click advertising management via their own patent-pending bid management agent called iSEBA™, Web analytics through their own SEM-configured version of WebTrends™ , and their own website conversion enhancementsm service. Distinguished as an Inc. 500 and Deloitte & Touche Fast 500 fastest growing company in America, iProspect is located in Watertown, Massachusetts and can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.