REDONDO BEACH, Calif., Sept. 8 /PRNewswire/ -- "With the Chinese market's explosive emergence as both a buyer and seller of products and services worldwide, U.S. companies should now begin to create a presence on the Chinese language Internet," says Jack Bernstein, President of InterLingua.com, Inc. To help companies buy from, sell to and form partnerships with Chinese companies and consumers, InterLingua is expanding the suite of services it already offers in Japan to China. These include:
1. Website localization -- this could mean simple translation of websites into Chinese, or re-designing them completely in order to be culturally and aesthetically correct.
2. Search Engine Optimization (SEO) -- as with English language search engines, such as Google, users can increase their chances of being among the top hits on Chinese language search engines by altering their content.
InterLingua will consult with companies to accommodate the search strategies of Zhongsou.com (which has been endorsed by the Chinese government, as well as by China's three main internet portals, Sina, Sohu, and NetEase), Baidu (in which Google has a minority stake), and Yisou (Yahoo's China search engine).
3. Online auctions -- Not only has Ebay entered the Chinese market, but there are other Internet auction sites that U.S. firms may want to utilize. InterLingua can translate/post merchandise listings, as well as translate any communications between the parties.
4. Online advertising -- China's websites carry advertising (including Google-like adwords) just like English language websites. InterLingua can help U.S. firms design and place advertising on Chinese language websites.
5. Online Public Relations -- Chinese print and electronic publications receive press releases via email. InterLingua can help U.S. companies create a database of Chinese media and help distribute press releases to the targeted media.
"China is the 800-pound gorilla in the room," says Michael O'Reilly, InterLingua's CTO. "It's not too early for U.S. firms to market to Chinese companies and consumers via the Internet. As we've all seen from the emergence of the English language Internet, first-movers have a significant advantage over those that follow."
InterLingua.com, Inc. is a Southern California-based multi-cultural marketing and translation service that works with hundreds of the nation's largest corporations to communicate with their customers, vendors, and employees worldwide.