October 15, 2004 - The Eastland Park Hotel, located in Portland, Maine, opened its doors on June 15, 1927. The hotel is rich in tradition and conveniently located in the heart of downtown Portland's acclaimed arts and shopping district, including the Portland Museum of Art.
The Magna Hospitality Group was formed in 1998 with a business philosophy that is marketing and sales driven emphasizing long-term ownership and service that creates positive guest experiences. Their properties vary from the Holiday Inn Plantation in Ft. Lauderdale, FL to the Hampton Inn - Boston/Braintree, MA to the Hotel Lawrence (www.hotellawrencedallas.com) in Dallas, TX. They hired Blizzard Internet Marketing, Inc. in October 2003, initiating work with the new website design for the Cartwright Hotel (www.cartwrighthotel.com) in downtown San Francisco.
In addition to currently designing websites for 5 of the Magna properties, Blizzard is also actively promoting 15 properties, focusing on building high-quality traffic through proven internet marketing strategies, and ultimately increasing bookings. Magna is utilizing Blizzard's newest edition of the Blizzard Tracker, ROI Edition, which will allow Blizzard to analyze the effectiveness of PPC campaigns, such as in Overture, as well as track conversions, including the dollar amount spent through online bookings.
Blizzard Internet Marketing, Inc. has provided website design, hosting, and promotion services for the hospitality industry since 1997. The company is owned by Trent and Susan Blizzard, and is located in Glenwood Springs, Colorado. Blizzard has over 2,500 national and international clients. The company's customer base consists mainly of independently owned hotels, motels, bed and breakfasts, country inns, vacation rentals, and resorts, as well as spas and outdoor adventure companies.