Search Engine Delivers Real Value to Online Advertising

Dallas, TX - October 21, 2004 - (PromotionWorld) -  Today, KaZaZZ! is pleased to announce the launch of its new guaranteed site inclusion program called Ranking Booster. The program seeks to extend the traditional guaranteed site inclusion value proposition by allowing advertisers the ability to list up to 10 URLs and receive free pay-per-click advertising on KaZaZZ! all for a one-time low price of $29.99. The program benefits include:

· Lifetime site inclusion in KaZaZZ! (Listings will also appear on WaZaZZ! and MaZaZZ!).
· Up to 10 URLs included in the KaZaZZ! Web search database within 24-hours.
· $100 free pay-per-click advertising credit on KaZaZZ!
· 50,000 free credits on KaZaZZ! Text Link Exchange Network.
· No annual fees or service charges.

"The objective of this program is to provide our advertisers with real value," said Karl Hall, chief executive officer - KaZaZZ! "I think advertisers will be very excited about getting multiple URLs listed while receiving free advertising."

The KaZaZZ! Personalized Search Engine features web, news, shopping, mp3 and picture search. These search tools have been integrated together to provide a high quality online search experience and work particularly well for broadband users. For example, our web search results include a preview of pictures related to the search request within the search results. KaZaZZ! Personalized Search Engine also features personalized search suggests for consumers based their specific areas of interest using our patent pending search technology called Intelli-Match (Mind Reader).

About KaZaZZ!
KaZaZZ! is a media and technology company founded with the purpose of creating content and tools that consistently permeates the human spirit. The Company operates several search and advertising related properties including the KaZaZZ! (general search engine), WaZaZZ! (women's search engine), MaZaZZ! (men's search engine), eVertiser (pay-per-click advertising network), KaZaZZ.net (contextual link exchange network) and Gurue (traditional and online remnant advertising auction network). These sites provide unique online tools and services for consumers and businesses around the world. KaZaZZ! also operates an Idea Lab, which incubates innovative business and creative ideas. KaZaZZ! is headquartered in Addison (Dallas), Texas and was founded in 1998.