BRIDGEWATER, NJ - (PromotionWorld) - October 21, 2004 - Searchfeed.com, a leader in pay-per-click (PPC) search advertising, has further expanded its vertical market distribution strategy by partnering with industry-specific websites, including HauntedHouse.com—part of its "holiday" vertical.
With a focus on partnering with industry specific sites, Searchfeed.com has developed 10 main verticals categories and nearly 100 sub-verticals to classify its network of various niche websites. The addition of HauntedHouse.com means Searchfeed.com can further develop and add this site to the "holiday" vertical, increasing the depth and breadth of affiliate portals and providing advertisers with an extremely targeted distribution network.
"Our business model focuses on benefiting small to medium-sized business. By partnering with thousands of websites in a variety of niches, we can help to ensure that advertisers receive cost-effective, targeted sales leads," says Rachel Lyubovitzky Searchfeed.com market research analyst.
Sites like HauntedHouse.com benefit from this business model because they can offer visitors extra information that is relevant to their business. The Halloween-oriented site uses Searchfeed.com's Search Engine Generator, which places a search box on the site through which Internet visitors can retrieve extra information on products of services related to haunted houses.
"We receive very targeted traffic," says Michael Cruz of HauntedHouse.com. "Users that visit our site are usually looking for products or services specifically related to haunted houses or Halloween, so it makes sense to integrate targeted, sponsored ads onto our site and then monetize that traffic."
About Searchfeed.com
Searchfeed.com, a leader in pay-per-click search engine advertising, provides online advertisers with a cost-effective, easily tracked method of generating sales leads while offering Web publishers a better way to monetize Internet traffic. By establishing relationships with thousands of leading websites and portals, the Searchfeed.com advertising network facilitates hundreds of millions of queries each month. For more information about Searchfeed.com, visit www.Searchfeed.com or call 866.722.9951.