Rome - October 25, 2004 - (PromotionWorld) - Ad Maiora, one of the European leading agencies in web marketing and online advertising services, is proud to announce the launch of GlobalKey, a brand new exclusive search engine marketing service.
GlobalKey's main highlight is that of turning a professional service into a complete platform for search engine marketing. GlobalKey incorporates several analysis and control activities, including detailed reports about quality and quantity of the traffic generated by search engines, as well as of the overall website performance.
GlobalKey is a new professional search engine marketing service, fully customizable depending on the type of website and its marketing objectives. The optimization of both website structure and its content is at the core of GlobalKey, whose methodology is fully compliant with search engine policies.
Ad Maiora's R&D department developed a GlobalKey technology based on the experience of successfully managing hundred search engine marketing projects a day since 1997, integrated with research provided by the Ad Maiora Keyword Observatory who monitors on daily basis queries operated by web users on search engines.
GlobalKey is the most adaptable and flexible search engine marketing package available today, and it is provided by Ad Maiora, one of the largest search engine specialist teams in Europe, and the Italian search engine marketing agency of choice by top companies since 1997.
Mauro Lupi, Ad Maiora's President, says: "GlobalKey represents Ad Maiora's strategic choice towards a project-based service to our clients, and goes along with an higher awareness by the European firms about the relevance of search engines in the online marketing mix."
Fabio Scalet, Ad Maiora's Sales director, adds: "GlobalKey is the long-awaited solution to the increasing need of integration of search engine marketing (SEO and keyword advertising) with other online marketing communication channels. This is why we designed GlobalKey in order to fulfill the needs of the companies who commit to the Web with a strategic approach, and of the web agencies and media centers who manage on daily basis their clients' online visibility."
"We choose the name GlobalKey", Mauro Lupi concluded, "also for its ‘global' nature, as our new service package is indeed an effective search marketing platform to target users in any country in the world. GlobalKey is the evolution of our popular Italian SEO service package ‘Motore Garantito Leader' and its European version ‘Euro Search Leader', the services that still are an industry benchmark in Italy and that allowed Ad Maiora to achieve industry leadership since 1997."
After its recent launch in Italy (IAB Forum, Milan, October 15, 2004), GlobalKey will be officially launched internationally the next October 27-28 at Search Engine Strategies Stockholm (Sweden), where Ad Maiora will be sponsor, exhibitor and panelist at the annexed conference organized by Jupiter.