November 12, 2004 - (PromotionWorld) - On Tuesday, November 16, at 11 a.m. PST (2 PM Eastern time), nationally renowned e-commerce and direct marketing expert, Ken Burke, will debunk the myth that e-commerce is not for small businesses on Big Business Marketing for Small Business Budgets, a radio show dedicated to small business marketing issues on the Business America Radio network, http://www.businessamericaradio.com/
Co-hosts Jeanette McMurtry, author and consultant, and John Cooper, leadership and marketing expert, will explore with Burke some of the ways small businesses can develop e-commerce strategies that generate revenue without costing a fortune. During the show, Burke will walk listeners through several web sites that utilize strong online selling techniques.
Burke is the founder, president and CEO of MarketLive, an e-commerce technology company, that develops e-commerce strategies and web sites for leading brands worldwide, including Armani Exchange, Limited Too, Beringer Wines and Helzberg Diamonds. He is also the author of Intelligent Selling: The Art and Science of Selling Online.
The radio show is based upon McMurtry's book, "Big Business Marketing for Small Business Budgets" (McGraw-Hill 2003) and Cooper's expertise as a senior fellow for the American Leadership Forum and broadcasts every week at 11 AM PST on http://www.businessamericaradio.com/ Each edition will share tips and techniques for securing customers' lifetime value and building a customer-oriented culture. All shows will rebroadcast 11 PM PST (2 AM Eastern time). Archives can be obtained by emailing e-mail protected from spam bots.
"Ken is one of the leading minds in creative selling techniques, and is responsible for some of the most successful e-commerce strategies in place today" said McMurtry. "We are very pleased to have him share with our listeners his valuable insight and suggestions for creating a successful e-commerce program on any budget."
Each week John and Jeanette will keep listeners up to date on the newest methods for creating passionate, loyal customers, and a culture that brings customers back for life. During the first segment of each show, listeners will learn leading practices for growing their businesses followed by informative case studies and discussions with various marketing experts.
To access the show, listeners need to log on to http://www.businessamericaradio.com/ Listeners with questions, comments or opinions are encouraged to call in live, toll-free at 1-866-233-7861. Emails can also be sent to e-mail protected from spam bots.
More information about the program, future guests, and each host can be found at http://www.mcmurtrygroup.com/ and http://www.westernwaysmarketing.com/ For more information about Ken Burke, please visit http://www.marketlive.com/
About The McMurtry Group
The McMurtry Group is a full-service marketing agency located in Colorado's Vail Valley, specializing in helping businesses of all sizes gain a competitive edge through affordable and innovative strategies for capturing customers' lifetime value. Client services include strategic planning, public relations, direct marketing, graphic design, web site development, and advertising. Principal, Jeanette McMurtry, is the author of "Big Business Marketing for Small Business Budgets" (McGraw-Hill 2003), talk show host, and presents frequently at national conferences. For more information, please visit http://www.mcmurtrygroup.com/, email e-mail protected from spam bots, or call 970.328.5625.
About Western Ways Marketing
Western Ways Marketing, based in Grand Junction, Colorado, shares leading practices in marketing and leadership for businesses of all types. Principal John Cooper frequently presents at national conferences and conducts leadership training as well as marketing consulting. His strategies use the power of human emotions to develop an emotional bridge with his client's customers, leading to superior ROE and lifetime customer loyalty. The results of his work have been profiled on ABC World News Tonight with Peter Jennings. He can be contacted via www.westernwaysmarketing.com or 970.255.8289.
About SurfNet Media Group, Inc.
SurfNet Media Group (http://www.surfnetmedia.com/) (SFNM:OTCBB) is an Internet digital entertainment media company producing and broadcasting live and on-demand talk radio content streamed globally 24/7. SurfNet produces and broadcasts over 100 programs weekly on its channels, VoiceAmerica™ Radio (http://www.voiceamerica.com/) and BusinessAmerica™ Radio (http://www.businessamericaradio.com/). SurfNet's newest channel, VoiceAmerica Health & Wellness Radio (http://health.voiceamerica.com/), premiers in November 2004. SurfNet enables sponsors to deliver cost-effective advertising content to targeted audiences.
SurfNet has developed Metaphor Media Display, a proprietary HTML container technology which includes a patent for adding content to websites. Metaphor can deliver rich media content directly to websites, desktops and portable devices in seconds without downloading and instantly modifies from a single control point. SurfNet has applied the Metaphor technology to create a "picture within a picture" container that launches to a corner of a viewer's screen from a unique icon. Once launched, Metaphor broadcasts live, prerecorded or archived rich media content on top of Windows Media Player, Real Player or any other resident media player.