Corporate Branding Expert, Scott Morrison, to Share Marketing Tips and Strategies on the Talk Radio Show “Brands on Demand”

November 12, 2004 - (PromotionWorld) - Host Doug Rand will explore with Morrison how his company, Sircon Corporation, recently took dramatic steps to expand its branding message and what impact that change has on their corporate identity, product naming architecture, partner relationships and competitive positioning. It is through Morrison's first hand experience that listeners will learn the do's and don'ts of branding or changing your company's branding.

Scott Morrison is responsible for managing Sircon Corporation's branding, communications and product management initiatives, as well as all additional marketing programs. He has over 18 years experience in brand building, with prior positions at Agilisys, Future Three Software, Epicor Software and Accenture. Sircon Corporation is located in Okemos, Michigan, and is a leading supplier of innovative e-business solutions for insurers and state departments of insurance.

"Scott is one of the leading branding and marketing creative minds, and is responsible for some of the most successful corporate branding campaigns in place today", said Rand. "I am delighted to have him share with my listeners his valuable insight, experience and suggestions for creating a successful branding campaign."

Each week Doug Rand delves into the world of successful brand management, creating customer loyalty and establishing your company's position in the marketplace. Guests include journalists, brand managers at large and small companies, PR and advertising agencies and many others. Listeners will learn leading practices for branding their businesses via informative case studies, first hand experiences, and discussions with various marketing and branding experts. All shows will be rebroadcast at 11PM PST (2AM EST) on http://www.businessamericaradio.com/

To access the show, listeners need to log onto http://www.businessamericaradio.com Listeners with questions, comments or opinions are encouraged to call in live, toll-free at 1-866-233-7861.

For more information about the program, future guests, and the host can be found at http://www.brandside.com/ or http://www.businessamericaradio.com/

About Doug Rand
Doug Rand is the founder and president of Brandside Corporation, based in Charlotte, North Carolina. He has worked with hundreds of branding initiatives, creating names like Cadillac's Escalade and Soundblaster's Audigy, as well as positioning and assessing many others for Global Fortune 500s and start-ups alike. He can be contacted via http://www.brandside.com/

About SurfNet Media Group, Inc.
SurfNet Media Group (http://www.surfnetmedia.com/) (SFNM:OTCBB) is an Internet digital entertainment media company producing and broadcasting live and on-demand talk radio content streamed globally 24/7. SurfNet produces and broadcasts over 100 programs weekly on its channels, VoiceAmerica™ Radio (http://www.voiceamerica.com/) and BusinessAmerica™ Radio (http://www.businessamericaradio.com/). SurfNet's newest channel, VoiceAmerica Health & Wellness Radio (http://health.voiceamerica.com/), premiers in November 2004. SurfNet enables sponsors to deliver cost-effective advertising content to targeted audiences.

SurfNet has developed Metaphor Media Display, a proprietary HTML container technology which includes a patent for adding content to websites. Metaphor can deliver rich media content directly to websites, desktops and portable devices in seconds without downloading and instantly modifies from a single control point. SurfNet has applied the Metaphor technology to create a "picture within a picture" container that launches to a corner of a viewer's screen from a unique icon. Once launched, Metaphor broadcasts live, prerecorded or archived rich media content on top of Windows Media Player, Real Player or any other resident media player.