San Francisco, CA and Boonton, NJ – June 28, 2005 – DigitalGrit, a full-service Web marketing firm, and Offermatica, a leading provider of hosted testing and optimization services, today announced a partnership that enables online marketers to maximize revenue from their search engine marketing campaigns, online advertisements and email campaigns via targeted A/B and multivariate testing.
Offermatica’s flagship service tests consumer response to real-time changes in site content, allowing online marketers to slash customer acquisition costs by identifying the offer or creative version that drives the highest conversion. Under the terms of the agreement, Offermatica’s services will be integrated into DigitalGrit’s existing conversion enhancement services and technologies to provide clients and prospects with a seamless solution for reducing the cost of acquiring customers online.
“DigitalGrit is very sophisticated in their approach to online traffic sourcing,” says James Roche, Founder and President of Offermatica. “This partnership will enable DigitalGrit to quickly test their best ideas and reliably increase the revenue from their clients’ campaigns.”
“As a provider of ROI-focused marketing solutions, we’ve always believed that testing is a key to successful campaigns. We’re pleased to be able to offer Offermatica’s technology to our clients and prospects,” says Scott Delea, Senior Vice President & General Manager of eMarketing Services at DigitalGrit. “Offermatica’s expertise is a perfect complement to our existing suite of conversion enhancement services, which includes usability, site analytics, and user testing. Through this partnership, we are able to add multivariate testing, which truly completes that range of services.”
About Offermatica
Offermatica provides hosted marketing services, including testing and site optimization, that allow marketers to maximize revenue from their online advertising spend. Marketers are now able to test their best ideas – using simple methods like A/B split tests or more sophisticated multivariate approaches – without requiring site development. Companies like Monster.com, PETCO Animal Supplies, Restoration Hardware and many more have dramatically increased the ROI from their online ads, email campaigns and PPC listings with Offermatica’s hosted testing and optimization service. The company is privately held with funding from Accel Partners, Baker Capital and Meritech Capital Partners. For more information, visit www.offermatica.com.
About DigitalGrit, Inc.
Established in 2000, DigitalGrit is an innovative, full-service online marketing and Web technology firm. The company takes a holistic approach to Internet marketing — developing the strategies, inventing the creative, measuring and optimizing the programs, and building and powering the systems that make it all work. Marketing across channels including Search Engines, Email, Banners, Behavioral Ads, and beyond, DigitalGrit is dedicated to producing above-the-bar results.
The firm's client list includes some of the world's best-known companies such as ADP, American Express, Consumer Reports, D&B, Morgans Hotel Group, Prudential, Reuters, and Sony.
DigitalGrit is an active member of the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), the Search Engine Marketing Professional Organization (SEMPO), and is a Microsoft Certified Partner.
The company is headquartered in Northern New Jersey, with offices in New York City and Washington, DC.