DigDev Data Enhancing B2C Marketing

DigDev data marketing options now allow for more direct targeting to improve campaign results.

“One company may allow you to target men, between the age of 25-45 who live in Deerfield Beach for a new campaign to promote trucks that are for sale. We can help you target men between the ages of 25 and 45 who have owned trucks in the past, who have an income over $50,000 and works in construction or has an interest in outdoor activities. That means rather than sending your ad to thousands of people who would not be interested, you can double down and hit the right audience multiple times.” Media Direct Representative

In addition to more selective data options, DigDev is also offering businesses the chance to combine their email marketing services with social media and programmatic advertising. Whenever a business contacts DigDevDirect for an email list, they can request that the list be uploaded to Facebook. Between matches and a lookalike audience that is generated, businesses can now show their content to the same consumers on multiple platforms. This increases brand awareness and interest in promotions by utilizing platforms that hold attention longer.

“People are glued to social media and they are constantly checking their email. If you are doing consumer marketing, why wouldn’t you want to target the audience on these two platforms? Our data allows you to not only reach the right consumers but also reduces wasted budget. You know who is seeing your content and it gives you a better chance of getting engagement. Consumers have to see an ad anywhere from 8-18 times before you can expect real engagement. These cost-effective channels allow you to get those impressions quickly.”

For more information regarding this feature, please contact Dennis John at djohn(at)digdev.com.

About DigDev Direct

DigDev Direct utilizes a multi-channel marketing platform to provide their clients top level services for customer acquisition and retention. Each channel comes with highly targeted strategies whether it be search engine optimization, pay per click, email marketing, mobile, data appending or more.