Marketing Firm Leverages Social Media Ads and AI Software to Reach Huge Audiences

“If companies want to reach audiences on social media platforms, they have to buy ad space,” she said. “I think a lot of people thought that since they are putting up posts, people who are following them would see them. The reality is they won’t see them because Facebook only shows your post to two to three percent of your followers.”

MacNicol and Director of Social and Digital Marketing Tami Wloch have grown in their expertise in creating paid social media advertising campaigns along with understanding what social media platforms can offer their clients. This expertise has caught the attention of major leading social media platforms such as Facebook, LinkedIn and Adobe Spark and they have invited Wloch to participate in national advisory panels and give feedback on new products and service development.

“Tami is not only giving feedback but she is helping to shape these products and services.” MacNicol said. “For our company, participating on these panels is an honor and positions us as a valuable and important resource to the ‘big guys’ of social media platforms. It also allows our company to have the latest information on new services and the best practices so we can deliver outstanding results for our clients.”

Knowing that paid social media ad campaigns are the future of digital marketing, MacNicol’s company has been in the forefront in helping clients reach the right target audiences with the right message thanks to the power of artificial intelligence (AI) software.

MacNicol explained that, years ago, marketers conducted A/B testing—a tedious process—to see how well messages resonated with audiences on various social media platforms. Instead, AI instantly recognizes what messages work best with specific audiences and on various digital platforms and automatically redirects the ad to have the greatest impact. The AI software can enable their firm to create custom and lookalike audiences to reach specific individuals with similar characteristics
such as income level, how much they travel, and preferred items to purchase, to name a few.

Beyond the common platforms of Facebook and Instagram, these ads can reach potential customers on the Audience Network, a conglomerate of over 47,000 digital sites. This allows them to extend a client's reach for their ad campaigns beyond just a few social platforms and instead reach potential customers on mobile apps and websites and videos.

“When we post ads, they can reach targeted individuals wherever they are on the Internet, whenever they are online,” MacNicol said.

For businesses embarking on paid social media advertising, it’s all about reaching the right market with the right message and finding a company to provide expert advice and execution.

“Paid social media ad campaigns are more complex than business owners realize,” MacNicol said. “If these campaigns are done correctly, they can be powerful tools. Getting the right target is key and having the right marketing message is absolutely imperative. We can help businesses find the exact customers they want to reach.”

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About Strategic & Creative Marketing Inc.:
Aurora, Illinois-based Strategic & Creative Marketing Inc, is a full-service marketing firm established in 2001, and experienced at working with small, medium and Fortune 500 companies. The firm holds a Women's Business Enterprise (WBE) Certification and a Women Owned Small Business Certification (WOSB) issued by Women's Business Enterprise National Council (WBENC). The firm’s team has created and implemented national, regional and local marketing and recruitment marketing campaigns. Creative tactics are based on carefully-crafted marketing plans and strategies first, and include print and on-air ads, social media paid ads and organic campaigns, trade shows, emails, video, public relations and promotions. Owner and President Susan MacNicol leverages 25 years of corporate marketing experience in the U.S. and globally to ensure that campaigns are integrated, backed by data and have the most compelling message reaching the right target market through the most effective tactics. MacNicol and Director of Social and Digital Marketing Tami Wloch speak and train locally and globally on all aspects of Marketing, including Social Media, Employment Branding and more. For more information, visit