October 4, 2004 - (PromotionWorld) - Today, KaZaZZ! is pleased to announce the launch of its all women's search engine called WaZaZZ! The new search engine takes all the traditional search engine tools and caters these tools to the interests of women. The new women's search engine features web, news, shopping, mp3 and picture search. These search tools have been integrated together to provide women with a high quality online search experience. For example, web search includes a preview of pictures related to the search request within the search results.
In addition, WaZaZZ! offers pay-per-click advertising targeting the women's market. This service allows advertisers the ability to promote their products and services to women using specific keywords. These keywords are matched to actual search requests and search results are displayed to consumers based on the bid amounts for these keywords. Minimum bids for this advertising program start at $.10 per keyword.
"WaZaZZ! is a great way for women to enjoy the Internet on a site where their interests are being served", said Karl Hall, chief executive officer, KaZaZZ! "Companies can also use WaZaZZ! to advertise their products to women online".
About KaZaZZ!
KaZaZZ! is a media and technology company founded with the purpose of creating content and tools that consistently permeates the human spirit. The Company operates several search and advertising related properties including the KaZaZZ! (general search engine), WaZaZZ! (women's search engine), MaZaZZ! (men's search engine), eVertiser (pay-per-click advertising network), KaZaZZ.net (contextual link exchange network) and Gurue (traditional and online remnant advertising auction network). These sites provide unique online tools and services for consumers and businesses around the world. KaZaZZ! also operates an Idea Lab, which incubates innovative business and creative ideas. KaZaZZ! is headquartered in Addison (Dallas), Texas.