October 8, 2004 - (PromotionWorld.com) - "People buy emotionally, not intellectually." To sell effectively in the ‘real world', we're told to anticipate our customers' needs, to show that we "feel their pain", and to respond to hidden clues in their body language and tone of voice.
So why do so many Websites fail to create the crucial emotional connections with their visitors which can significantly enhance their response, sales, customer retention and ongoing return on investment?
Join Philippa Gamse CMC, Website strategy expert on October 13th as she presents a free teleseminar for Annie Jennings PR.
Philippa will describe:
- the five critical emotions for creating and sustaining productive online relationships
- tools and techniques for making these emotional connections on any Website
- key tips to avoid destroying or diluting the connection
Whether you're putting up a Website for the first time or have been online since the beginning and no matter how large or small your business is, you'll pick up practical advice that you can put to use at once.
For further details, and to register:
http://www.anniejenningspr.com/philippa-gamse.htm
About Philippa
Philippa Gamse is a Website strategy expert. She helps companies, associations and nonprofit organizations to maximize their return on investment in their online presence. She is a Certified Management Consultant, a designation earned by less than one percent of professionals.
Her clients come from a wide range of industries in both N. America and Europe, including Harley-Davidson Motor Company, P&O Cruises (UK) Ltd., Prudential Real Estate Affiliates, the Produce Marketing Association and the International Association for Exhibition Management.
Her proven track record of innovative thinking around Web strategy has led to key improvements in the online enterprises of her clients, who report significantly increased levels and quality of leads, sales and customer relationships.