B2B ecommerce sales grew to a robust $1.3 trillion in 2019 -- but how does 2020 look now?

Digital Commerce 360 B2B’s just-released 2020 B2B Ecommerce Market Report features original research on the key metrics and trends underlying record industry growth in 2019 – and provides a brand-new look at 2020 with first-quarter data and full-year forecasts showing effects of the Covid-19 pandemic.

CHICAGO,  June 4, 2020 – B2B electronic sales in all forms — ecommerce sites, log-in portals, marketplaces, e-procurements systems, electronic data interchange (EDI) and other networks — increased by 10.9% to $9.00 trillion in 2019. But B2B ecommerce sales grew at an even faster rate, as more manufacturers, wholesalers and distributors scaled up online operations to meet buyers’ rising expectations of a B2B online purchasing experience resembling their experiences as online shoppers.

Then came COVID-19, which has permanently altered the direction of U.S. B2B ecommerce. B2B online sales started to whiplash, with some B2B companies more ready than others to meet new demand from digital channels as other sales channels paused.  B2B ecommerce is still projected to grow in 2020, but in a greatly changed environment. What new opportunities could arise for B2B buyer and sellers, and what strategic adaptions will help them make the most of them?

The data-packed 2020 B2B Ecommerce Market Report offers answers by analyzing  the data and trends driving B2B digital commerce, as well as case studies on how companies are investing in their B2B websites, overcoming internal barriers to ecommerce and working to increase online sales now and in the future.

Key report highlights include:

  • 37 charts detailing critical trends in B2B ecommerce.
  • Analysis of the three main channels of electronic B2B transactions, with estimates of sales, growth and critical trends in each channel.
  • Forecast for B2B electronic and ecommerce sales overall and by channel for 2020.
  • Exclusive data from our surveys of manufacturers, wholesalers and distributors on their ecommerce plans and priorities,  participation in Amazon Business and other marketplaces, and the inhibitors to their ecommerce growth.
  • An in-depth look at Amazon Business, including the features it offers that account for its popularity, number of sellers and how it’s impacted other B2B players.

Purchase the 2020 B2B Ecommerce Market Report. 

For media inquiries, or to receive a copy of the report, please contact Mark Brohan at 312-362-9535 or mark@digitalcommerce360.com.



Digital Commerce 360 Research (formerly Internet Retailer Research and B2BecNews Research) uses a unique journalistic approach and data-gathering process to establish worldwide relationships with retailers and collect benchmarking data and best practices in both business-to-business (B2B) and business-to-consumer (B2C) ecommerce. This data is accessible to our members through online databases, annual analysis reports, and custom research.