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Preliminary Voting Results for Readers' Choice Awards

January 11, 2010
Voting for selecting the winners of the PromotionWorld's annual Readers' Choice Award is in full swing, and some of the nominees have already taken a lead. However, nothing is decided at this point. The poll closes on January 17th, so the results we are presenting below are not final, and there is still time for the overall picture to change. So if you wish to cast your vote for the best SEM company of 2009, click here, and you will be eligible for winning a 8GB iPod Touch.

Google Introduces New Search Engine for Retailers

November 05, 2009
Google has now entered the online retail space with the launch of Commerce Search, a new product described as a “search solution designed specifically with online retail enterprises in mind.”

Google and Bing Reach Real Time Search Agreements With Twitter

October 22, 2009
Yesterday, at the Web 2.0 Summit, Marissa Mayer announced Google’s partnership with Twitter to include Twitter updates in Google's search results.

Google Analytics Gets New Features:
Intelligence Engine, Custom Alerts, Mobile Reports & More

October 21, 2009
Search engine giant Google has revealed that they will be rolling out a number of new features for Google Analytics in the coming weeks. According to Google, the features will make Google Analytics more powerful, flexible, and intelligent.

Online Ad Spend on Social Networking Sites On the Rise

September 28, 2009
Americans have nearly tripled the amount of time they spend at social networking and blogging sites from a year ago. In August 2009, they have been devoting 17 percent of all their Internet time to social networks, up from 6 percent a year earlier.

Google: Ad Position Hardly Affects Conversion Rate

August 20, 2009
Google's Chief Economist Hal Varian and his team have conducted a research on the correlation between conversion rate and ad position, and came to a conclusion that ad position doesn’t affect much conversion rate.

New Twitter Homepage Puts a Focus on Search

July 29, 2009
As promised last week, Twitter has launched a brand new Twitter homepage centered on search and topic trends. Of course, we’re not surprised by the service's new focus on discovering real time information.

Microsoft and Yahoo Reach a Search Deal

July 29, 2009
It is finally official: Yahoo and Microsoft reached a long-awaited agreement, sealing a deal for a 10-year Internet-search partnership. After a year and a half of dealing, the tech giants joined forces to challenge Google’s dominance.

Facebook Rolling Out Vanity URLs For User Profiles and Pages Saturday Morning

June 10, 2009
Social networking site Facebook will finally be launching vanity URLs for Facebook profiles and pages this Saturday. On June 13th at 12:00 a.m. Eastern Time, Facebook new vanity URLs will go live, and the landrush to get Facebook.com/YourName as your own will begin.

Digg Users Control The Ads Displayed on Digg

June 05, 2009
Social news giant Digg has announced their plan to roll out a new advertising platform, called Digg Ads, which will hopefully help them bring in more ad revenues. It will allow Digg community to control which ads are displayed on the website by either voting up or baring them. Thus the most popular ads will gravitate to the top, and those that are not well received, will be filtered out.

New Twitter Research: 10 % of Twitter Users Account for 90% of Tweets

June 03, 2009
A blog post at HarvardBusiness.org, entitled "New Twitter Research: Men Follow Men and Nobody Tweets", reveals some really very interesting and surprising findings of how people are using the service.

US Social Network Ad Spending Is On the Decline

May 15, 2009
The eMarketer’s latest research predicts that US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008.

Google Searchology Event: What has changed in search?

May 13, 2009
Yesterday Google hosted its second Searchology event and presented some some updates and changes they have made in search. The first event, held two years ago, introduced Universal Search. This time Google showed three new products and SERP improvements: Search Options, Rich Snippets and Google Squared.

Rev up Your Business with Twitter

April 29, 2009
Social Media has progressively changed our life in a way that almost everyone has some form of existence over social network websites. Despite the fact that Twitter is still quite a small networking site as compared to the social giants like Google, Facebook and MySpace, the micro-blogging tool is getting a tremendous amount of buzz these days. Individuals, celebrities (Barack Obama, Shaquille O’Neal), big corporations (Dell, Zappos), media companies (CNN), athletes and many others are all on Twitter, posting short 140 character messages to their followers.

Is the New DiggBar Good Rather Than Bad Service?

April 14, 2009
There have been vigorous discussions on the new DiggBar during the last few weeks. The controversial issues about the pros and cons of DiggBar derived from the concerns that the service would have a negative impact on SEO and affect the traffic to publisher’s websites.

Yahoo Announces Search Update

April 08, 2009
Recently, there have been plenty of discussions going on in various forums about changes at Yahoo. Finally, Yahoo has officially confirmed the update with a weather report on the Yahoo Search Blog:

Best Practices and Tips for Video Optimization and Promotion

March 20, 2009
Driven by the increasing availability of broadband and the shift toward digital media, video on the internet has become the hottest craze of today. As the online users apparently spend a great part of their time online watching videos, you should consider taking advantage of this trend by properly optimizing and promoting your videos in order to increase your website's traffic and brand awareness.

Join the PromotionWorld Group on LinkedIn

March 18, 2009
Believing that LinkedIn is the best medium to streamline the process of making expert connections, we've just launched the PromotionWorld LinkedIn Group. This group was formed in an effort to encourage online collaborations and further connect SEM professionals and novice to share ideas and online resources related to the search engine optimization industry.

13 Powerful Tips To Covert Your First Time Visitors into RSS Subscribers

February 26, 2009
RSS has become almost a necessity these days. Why? The truth is that your subscribers make up a large percentage of your loyal readership. When a visitor encounters your blog, you have just a few seconds to convince them to come back again. And you know that the ideal way to do so, of course, is through subscribing to your RSS feed.

Hitwise: Longer Search Queries Are Gaining Popularity

February 25, 2009
According to Hitwise, nowadays longer search queries are becoming more and more common on all major search engines. Although more than half of all search queries are still less than three words long, the number of queries comprising of four or more words has drastically grown over the last year.

Facebook, the Most Popular Social Networking Site, Turns 5 Years Old

February 04, 2009
Happy birthday to Facebook. Five years ago today, the social networking site (thefacebook.com) was launched by Mark Zuckerberg along with his fellow Harvard classmates Chris Hughes, Dustin Moskovitz, and Eduardo Saverin. During the years, Facebook has become one of the most popular and trusted websites with over 150 million people around the globe who use Facebook to connect with the people in their lives.

Google Is Number 1 Internet Property In the World

January 26, 2009
Google is not only the most popular search engine in the world, but is now the most popular internet property, with 777.9 million unique visitors in December or 77 per cent reach of the total worldwide internet audience, according to comScore’s data.

Google Tests Preferred Sites Feature

January 22, 2009
Google is testing a new search customization option called Google Preferred Sites, according to Google Operating System. The new feature will let you personalize the results by adding a list of sites you want to appear more often when you search.

Readers' Choice Award: Preliminary Vote Results

January 09, 2009
For the first time PromotionWorld readers are selecting the winners in the Readers’ Choice category of the Best of 2008 Awards. Since the poll has been open, the nominees have received significant support from their admirers. For those of you, who are curious to understand the distribution of the votes at present, we have prepared the pie chart below. The results are not final, so if you wish to cast your vote and to change the picture do it now.

The Marketing Power of RSS Feeds

December 11, 2008
The evolution in online publishing has made it really easy to not only post regular updates, but also keep track of your favorite websites or blogs, without having to check each site individually.

How to Get Followed on Twitter

November 11, 2008
Basically, Twitter is a micro blogging platform which let you write short messages and share them with the world.

MarketingSherpa: What works in Search

October 31, 2008
For fifth consecutive year, MarketingSherpa gathers data and presents it in its “Search Marketing Benchmark Guide”. The 2009 guide covers the rapidly evolving search marketing industry and depict a clear picture of the present online landscape, the best day-to-day tactics and strategies, as well as the latest trends.

Google Q3 Revenue Increases by 31%

October 17, 2008
Due to the weak economy and the tightening advertising budgets, analysts have anticipated worse results for the search giant . In fact, Google refuted expectations announcing a rise in profits.

10 ways to utilize your LinkedIn opportunities

September 17, 2008
LinkedIn is a professional network which aims at providing business opportunities. On LinkedIn, people focus on ways of making sales, forming partnerships, or getting jobs.

Google launches its own internet browser

September 02, 2008
Google is launching its own web browser based on open source software to compete with Internet Explorer and Firefox.

Social Networks: The beauty of the commitment

August 26, 2008
As the volume of traffic to social networking has been growing exponentially, 2008 proves to be an even more successful year. More than 80 million people in the United States frequent networks like MySpace, Facebook, Bebo, Twitter, LinkedIn, Tagged, etc. and become more and more addicted communicators. Social Networks are now mainstream.

Expand Your Horizons with Social Media

July 22, 2008
It is becoming more and more vital for every company and individual to develop their comprehensive social media presence.

Yahoo Rejects Microsoft-Icahn Search Proposal

July 14, 2008
Yahoo rejected another offer for acquisition of its search business. This time it was a joint proposal from Microsoft Corporation and investor Carl Icahn to acquire Yahoo’s search business in return for cash, a partial stock buyout and revenue guarantees. There was also an addition requirement for the complete replacement of the Yahoo board and executive management team. Yahoo was urged to respond within 24 hours and it was made clear that negotiations were not acceptable.

Build the Next Generation Search with Yahoo! Boss

July 14, 2008
Yahoo! is taking the next step in its open strategy with the launch of BOSS: Build your Own Search Service. The BOSS program allows outside developers and companies to build their own search engines using the same infrastructure and technology that powers Yahoo! Search.

PromotionWorld Launches its Own Social Network at Facebook

June 23, 2008
By creating the Facebook network page, our editorial staff is striving to get actively involved with social media in order to build closer relation with our readers. A key challenge for us is to find a natural way of starting conversation and achieving better visitors’ satisfaction. Moreover, we couldn’t miss out on the opportunity to create an open stream communication environment between our readers, SEM experts and certainly our editorial team.

Yahoo Enters into “10 Year” Paid Search Deal with Google

June 16, 2008
Yahoo! and Google reached the non-exclusive agreement that enables Yahoo! to run Google’s ads alongside Yahoo!'s search results as well as on some of its web properties in the United States and Canada.

Robots Exclusion Protocol: One Standard Applicable to All Search Engines

June 16, 2008
Google, Yahoo! And Microsoft worked together to post details of how each of them interpret different tags. They consolidated their efforts to provide one standard applicable to all of them. Thus webmasters and web publishers can more easily manage the way search engines access and display their content applying only one set of directives instead of three.

Microsoft challenges Google through an alternative advertising model

May 26, 2008
Microsoft’s new Live Search Cashback program is expected to shake up the search space. By offering ”cashback” incentives to the consumers and a shift in the advertising model the tech giant is hoping to become the major search engine at least among the online shoppers.

Yahoo! and Microsoft Back at the Table

May 19, 2008
Yahoo saga continues. On Sunday, after Carl Icahn had threatened to replace the Yahoo board and bring the company back to the table, Microsoft proposed an alternative deal.

How to manage user comments

May 12, 2008
Social sites use comments as a means of interactivity and for building communities. But providing blog comments require their administration, handling comment spam and marketing abuses as well as the liability for what people post as comments in terms of correctness, manners of behavior and etc.

Google’s Image Search Steps Forward

May 07, 2008
At the International World Wide Web Conference, held last week in Beijing, China, Google’s researchers presented a paper on PageRank for Google Images.

The Mainstream of Social media

April 21, 2008
The influence of consumer-powered media is now spreading from smaller bloggers to global corporations and changing the landscape of communication, collaboration, and personal interaction.

Google - the World’s Most Powerful Brand

April 21, 2008
A leading global market research and consulting firm Millward Brown puts Google at number one in its annual top 100 global brand power list.

Huge Appetites or the Heat in the Battle for Yahoo!

April 14, 2008
Microsoft urged Yahoo! to accept its $41 billion buyout offer within a three-week period. Yahoo made explicit signs for its decisiveness to explore all alternative options.

Photo-sharing site Flickr adds a video feature

April 11, 2008
Flickr launched a new video feature on their photo-sharing site which was greatly anticipated and had been promised for over a year. This considerable extension allows pro users to upload videos with length of 90 second and 150 MB size.

SEO Companies Sighed with Relief

April 07, 2008
SEM industry felt itself threatened, when Google acquired Performics as a division of DoubleClick. Performics is not only one of the biggest affiliate networks but also provider of search engine marketing services.

SES New York: Changes in the Search Landscape

March 24, 2008
Orion Panel at Search Engine Strategies conference was amongst the most controversial discussions. comScore revealed interesting findings about universal search results which raised serious questions.

What’s Next – Mobile Visual Search
What is the future of mobile internet usage?

March 17, 2008
The world of Mobile search is evolving extremely fast. Beginning with keyword-based search, going through the next step - voice search, now the end user is offered to send a photo by his cell phone in order to find relevant to his photo’s query information in Internet.

SEO Industry Is Getting Mature

March 04, 2008
As a result of some factors that have recently changed the SEO landscape, many experts took the stand that the time for establishing a set of industry standards is approaching.

Value is the most important part of SEO 2.0

by Elena Velikova
February 18, 2008
Primarily, the web content was static but gradually it acquired new and different appearance. Sites became not only dynamic and interactive but more comfortable and easier for utilization. All these innovations were offered by Web 2.0.

Search Marketing Expo keeps you ahead in the fast moving world of search

by Elena Velikova
February 13, 2008
Search Marketing Expo is a must-attend three-day search engine marketing conference, organized by Third Door Media. It will be held on February 26-28, 2008 at the Santa Clara Convention Center. As one of the very attractive search engine events of the year on the West Coast the conference will add great value to its attendees.

Microsoft bids 44.6 billion for Yahoo

February 01, 2008
Microsoft offered to buy Yahoo Inc. for 44.6 billion in cash and stock, a deal that could strongly influence the Internet search market. The deal would pay Yahoo's shareholders $ 31 a share which represents a 62% premium over Yahoo's closing stock price on Thursday.

PubCon Las Vegas or SES Chicago - The Search Industry Divided

by Maria Mitsova
November 13, 2007
The beginning of December will see two big industry events, regrettably set apart by a little less than 2000 miles. SES Chicago and PubCon Las Vegas will compete for the attention of Internet marketers, sponsors and exhibitors.

a4uexpo Invites Affiliate Marketers to London

by Maria Mitsova
October 08, 2007
a4uexpo is a two-day Affiliate Marketing Conference & Exhibition for everyone involved in Affiliate Marketing. The event will take place on October 25-26, 2007 at the ExCeL Center, Docklands, London.

Blogging and New Media Tradeshow Initiated in Las Vegas

by Maria Mitsova
September 03, 2007
BlogWorld & New Media Expo, the first tradeshow and conference devoted to blogging and new media, will take place November 8-9 at the Las Vegas Convention Center in Las Vegas, NV.

Local & Mobile Search Opportunities to Be Explored at Next SMX Search Marketing Expo

by Maria Mitsova
July 04, 2007
SMX Local & Mobile, to be held at the Hyatt Regency Tech Center in Denver, October 1-2, 2007, is to explore Local & Mobile search as the next significant opportunity for interactive marketers.

ad:tech Invites U.S. Hispanic and Latin American Marketers to Miami

by Maria Mitsova
June 13, 2007
The upcoming ad:tech Miami conference will take place June 26-27, 2007 at the Miami Beach Convention Center attracting attendees from Brazil, Chile, Argentina, Mexico, Uruguay, Costa Rica, Venezuela and the United States.

SMX Advanced Draws Experienced Search Marketers to Seattle

by Maria Mitsova
May 30, 2007
SMX Advanced, produced by Third Door Media and programmed and hosted by Search Engine Land, will take place in Seattle from June 4-5, 2007, at the Bell Harbor International Conference Center.

WebGuild Presents Searchnomics 2007 Conference June 27

by Maria Mitsova
May 07, 2007
Web and Internet marketers will gather in Santa Clara, CA on June 27, 2007 for the largest search event - Searchnomics 2007 Conference.

MRA Celebrates 50th Birthday

by Maria Mitsova
April 21, 2007
The Marketing Research Association will celebrate its 50th anniversary June 6-8, 2007 at the Hyatt Embarcadero San Francisco during MRA's Annual Conference and Research Industry Forum.

ad:tech San Francisco to Award Creativity in Interactive Marketing

by Maria Mitsova
April 11, 2007
ad:tech expositions, LLC is setting up another grand event, this time in San Francisco April 24-26, 2007. The Moscone Center is the venue that will host the ad:tech San Francisco Interactive Media Conference for the recognition of the best ideas in interactive advertising and technologies.

Search Engine Strategies Spring 2007 Conference & Expo

by Maria Mitsova
April 04, 2007
This spring the biggest gathering of search engine marketing and optimization experts will be held in New York City.

Industry Highlights

by Maria Mitsova
March 23, 2007
Blogging, a SEM scholarship contest, a free online class on social media marketing and a search marketing event are the topics of discussion of the events highlighted this week.

Industry Highlights

by Maria Mitsova
March 09, 2007
Seminars, webinars, conferences... Internet marketing lessons all over the place.

Drilling Down on Local '07

by Maria Mitsova
March 05, 2007
Local search and local online commerce will again be the core focus of this year's Drilling Down on Local '07: The Annual Silicon Valley Summit Conference.

Industry Highlights

by Maria Mitsova
February 23, 2007
On March 22, 2007 the American Marketing Association (AMA) will present a webcast entitled Search 2.0: Integrating User-Driven Technologies Into Successful Search Marketing Strategies. The webcast will address a number of issues important to online searchers and their control in gathering information.

Industry Highlights

February 16, 2007
This week's highlights focus on three search engine marketing events you may consider attending and a webinar you might have missed.

Industry Highlights

February 09, 2007
Exciting industry events on three continents challenge you to take a trip around the world.

Search Engine Week

by Milena Sotirova
April 29, 2005
This week in the search engine marketing industry was marked by Yahoo adding personalized search.

Search Engine Industry Insights

by Milena Sotirova
April 04, 2005
Search Engine Optimization and Search Engine Marketing Conference (www.firebird-marketing.com) will be held at Scottsdale Community College, Scottsdale, Arizona on April 22, 2005.

Search Engine Week

by Milena Sotirova
April 01, 2005
The news of the week is Google Inc. agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company. Urchin is a web site analytics solution used by web site owners and marketers to, optimize content and track marketing performance.

Relationship between Keyword Lengths & Conversion Rates in SEO

by Milena Sotirova
March 23, 2005
Search Engine Optimization & Marketing Firm’s Study shows that conversion rates drop after reaching a four-word peak. Oneupweb (www.oneupweb.com) today published a research study investigating the relationship between keyword length and conversion rates.

Search Engine Week

by Milena Sotirova
March 18, 2005
In the recent Forrester Research analysis “Europe’s Search Engine Marketing Forecast, 2004-2010,” was presented that search engine marketing -- commercial search that includes paid listings, contextual search, site optimization, and paid inclusions -- will generate euro 1.4 billion of spending in Europe in 2005.

IDC: WebTrends is Web Analytics Software Leader

by Milena Sotirova
March 14, 2005
According to the IDC (www.idc.com) report, WebTrends (www.webtrends.com), a provider of on-demand and software web analytics solutions and a business unit of NetIQ Corporation, continues to lead the web analytics market by revenue.

Google Launched Desktop Search

by Milena Sotirova
March 08, 2005
Google Inc. (www.google.com) announced the formal launch of Google Desktop Search. The free downloadable application enables users to search for information on their own computers.

Search Engine Week

by Milena Sotirova
March 04, 2005
This week was in the search engine optimization was under the Search Engine Strategies Conference and Expo Event in New York.

Yahoo Celebrates 10th Birthday

by Milena Sotirova
March 02, 2005
Yahoo! is one of the most impressive Internet success stories. Began as a hobby a decade ago, Yahoo! has grown to become an industry titan with a market cap in excess of $44 billion.

SEO Week in Review

by Milena Sotirova
February 25, 2005
This week, the search engine marketing agency icrossing presented its clients with its 2nd Annual "Greatest Education in Search" in conjunction with the FBR Phoenix Open this month.

New York Times to Acquire About.com

by Milena Sotirova
February 22, 2005
The quaint New York Times (www.nytimes.com) released recently the news that the company is planning to acquire About, Inc. About.com (www.about.com) is one of the biggest online information providers and is a part of RIMEDIA Inc. network.

Oneupweb Study: Businesses to Strive for #1 in the Search Engines

by Milena Sotirova
February 18, 2005
Search engine optimization company Oneupweb released a new study dedicated to explain the benefit to being listed on the first three pages of Google results and first page on SERPs.

Web Hosting Expands to Search Engine Optimization

by Milena Sotirova
February 11, 2005
The search engine marketing popularity expands to web hosting services in an attempt to meet increasing customer needs.

Search Engine Week in Review

by Milena Sotirova
February 04, 2005
This week was quite a milestone, with the top news coming from Microsoft’s unveiling of their MSN Search. Tuesday was the worldwide launch of the new MSN® Search (www.msn.com), the first-ever search engine built from the ground up by Microsoft Corp.

Microsoft Launches New MSN Search

by Milena Sotirova
February 01, 2005
Today marks the worldwide launch of the new MSN® Search (www.msn.com), the first-ever search engine built from the ground up by Microsoft Corp. The new search engine architects are aimed to help consumers more quickly search the Web and get precise answers.

Google SEO Tutorial Debuts at PromotionWorld

by Milena Sotirova
January 27, 2005
The first installment of PromotionWorld’s Google SEO Tutorial is now online. The team at PromotionWorld put their years of search engine optimization expertise toward creating the definitive guide for anyone interested in SEO.

Search Engine Weekly Report

by Milena Sotirova
January 17, 2005
The search engine week was rich on events considerably effecting the market share positions for the largest players in the industry. Keynote announced last week the results of its study about the competitive benchmarking of customer attitudes and experience at leading search engine sites.

Google Goes Mini with New Appliance

by Milena Sotirova
January 17, 2005
Google remained in the news tops with releasing of the new appliance. This week, the search engine giant Google Inc., announced the availability of Google Mini.

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