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Search Engine Strategies Spring 2007 Conference & Expo

by Maria Mitsova
April 04, 2007

Search Engine Strategies Spring 2007 Conference & Expo will be held at the Hilton New York, New York City, April 10-13, 2007. The conference, programmed and chaired by search authority Danny Sullivan, will feature topics that are vital for every Internet marketer. Attendees will learn how to please the search engines and get their company to rank at the top of the search engine results, how to set up the ad campaign that will turn visitors into buyers, how to build links without being penalized by the search engines for spamming.

The attendees may choose from among several tracks spread over the four days of the event. The Fundamentals Track includes sessions devoted to the basics of search engine marketing and link building. The Conversion Track explores the issues of how to measure your search engine success, make the ads that will make the visitors click through, and turn visitors into buyers. The differences between the major search ad networks, the way to make a quality ad campaign, benchmarking a search marketing campaign, and the techniques to get more out of paid search are among the topics to be discussed in the Advanced Advertising Track.

Other topics to be covered are video search optimization, online video advertising, podcast and audio search optimization, advertising in social media, mobile search optimization, sitemaps and URL submission, domaining and address bar-driven traffic and writing for search engines.

Special events include a session where you can learn the latest in search from Google, a discussion about the best practices in search marketing with Yahoo!, a meeting with the Microsoft adCenter labs team for an adCenter update, and a chance to win a brand new Mini Cooper by visiting AOL® Search with FullView™.

Apart from the discussions and keynotes, the conference also includes training classes, in which each attendee will be provided personal training from industry leading experts. You will learn how to put theory into practice, attain the knowledge and skills you need to become a successful Internet marketer and increase your professional competence.

The conference is open to business professionals only. Information about how to register is available here.


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