comScore, a leader in digital media measurement, released its monthly qSearch analysis of activity across competitive search engines. In February 2007, Google Sites captured 48.1 percent of the U.S. search market, gaining 0.6 share points from the previous month. Yahoo! Sites maintained its second place ranking with 28.1 percent of U.S. searches, followed by Microsoft Sites (10.5 percent), Ask Network (5.0 percent) and Time Warner Network (4.9 percent).
Share of Online Searches by Engine
January 2007 - February 2007
Total U.S. Home, Work and University Internet Users
Source: comScore qSearch
Pt Chg vs.
Previous
Jan-07 Feb-07 Month
Total Internet Population 100% 100% N/A
Google Sites 47.5 48.1 0.6
Yahoo! Sites 28.1 28.1 0.0
Microsoft Sites 10.6 10.5 -0.1
Ask Network 5.2 5.0 -0.2
Time Warner Network 5.0 4.9 -0.1
-- Americans conducted 6.9 billion searches online in February, up 1 percent versus January and 19 percent versus February 2006.
-- Google Sites led the pack with 3.3 billion search queries performed, followed by Yahoo Sites (2.0 billion), MSN-Microsoft (730 million), Ask Network (348 million), and Time Warner Network (338 million).
For more information on comScore qSearch, please email searchsolutions@comscore.com or call (650) 244-5412.
About comScore
comScore, Inc. (www.comscore.com) is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia.
