NEW YORK, NY – Hitwise, the leading online competitive intelligence service, today announced the addition of several new features to its Search Intelligence™ product, including Paid and Organic and Fast Moving Search Terms data.
Hitwise
Search Intelligence™ provides the industry’s deepest and
timeliest search behavior analysis available and is part of the
Hitwise Competitive Intelligence service, which is based on how 10
million U.S. Internet users interact with more than one million
websites on a daily basis.
The new features enable
marketers to pinpoint opportunities to refine keyword portfolios and
improve the effectiveness of search marketing campaigns.
Paid and Organic reports allow marketers to analyze which paid terms and organic listings have been most successful in driving traffic to competitive websites.
Fast Moving Search Term reports identify the terms that have increased in popularity each week across all search engines. This data can identify emerging search behavior trends to better understand what is top of mind with consumers.
“The
unprecedented depth and timeliness of Hitwise data bring online
marketers granular analysis on how Search and other online marketing
initiatives impact website traffic each day,” said Chris Maher,
president of Hitwise. “Hitwise Search Intelligence tools are a
cornerstone of our service and these new features enable clients to
better plan their own campaigns, monitor those of their competitors
and report on the effects of marketing initiatives versus market
conditions.”
For
more information on Hitwise Search Intelligence, please visit
www.hitwise.com
or email info@hitwise.com.
About Hitwise
Hitwise
is the leading online competitive intelligence service. Only Hitwise
provides its 1,400
clients around the world with
daily insights on how their customers interact with a broad range of
competitive websites, and how their competitors use different tactics
to attract online customers.
Since
1997, Hitwise has pioneered a unique, network-based approach to
Internet measurement. Through relationships with ISPs around the
world, Hitwise’s patented methodology anonymously captures the
online usage, search and conversion behavior of 25 million Internet
users. This unprecedented volume of Internet usage data is
seamlessly integrated into an easy to use, web-based service,
designed to help marketers better plan, implement and report on a
range of online marketing programs.
Hitwise,
a subsidiary of Experian (FTS:
EXPN) www.experiangroup.com
operates
in the United States, United Kingdom, Australia, New Zealand, Hong
Kong and Singapore. More information about Hitwise is available
at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.