According to Nielsen Online, Facebook users in Britain spent the most time online spending 6.2 billion minutes last month.
Facebook come out on top accounting for 13 per cent of all UK internet time last month. This results in UK users spending one in every eight minutes on the site. When compared to April 2008, the amount of UK time spent on Facebook has increased by 3.8 billion minutes, when UK users spent 2.4 billion minutes on Facebook during 2008.
Second in the list was Windows Live (the new name for Hotmail) which includes Microsoft’s email and instant messaging tools. Users spent 4.5 billion minutes on the site, accounting for a 9.2% share of the total time spent on the internet by UK users in April.
Google came in third place with users spending 2.6 billion minutes on the search site, taking up 5.3% share of total internet time.
The top 10 web brands that were revealed account for 45% of total UK internet time. Subsequently the other 7,625 brands monitored by Nielsen Online have to scrap for the outstanding 55 per cent of time Britons spend online.
"The Internet is a complex and varied ecosystem and I think most people would be surprised by just how much time is accounted for by a relatively few brands who, in turn, are increasing their share of the pie." said a Nielsen Online spokesperson.
The top 10 most used web brands in the UK during April 2009, according to total minutes spent on the site:
1. Facebook - 6.2 billion minutes
2. Windows Live - 4.5 billion minutes
3. Google - 2.6 billion minutes
4. eBay – 2.0 billion minutes
5. Yahoo! – 1.7 billion minutes
6. AOL – 1.5 billion minutes
7. BBC - 1.1 billion minutes
8. YouTube – 898 million minutes
9. Microsoft – 733 million minutes
10. Apple – 719 million minutes
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