Absolute have designed a seminar to help you understand the importance of online / search engine marketingand highlight current trends to help your business grow.
Google boasts of over 31.5 million searches a month (2009) and with this set to grow to over 40 million in 2010, how will new and existing customers find your website? It’s a common fact that most companies spend money making their site look inviting and meeting brand guidelines, but is this enough?
Absolute will explore and answer these questions, providing an insight into how to successfully boost your position in search engines using all aspects of online marketing, including search engine optimisation, social media, keywords and Google analytics.
The conference takes place on Tuesday 16th March 2010 at De Vere Whites Hotel, Reebok Stadium, Bolton - and Wednesday 17th March 2010 at the Hilton Warwick Hotel, Warwick. Entry is priced at £50 + VAT per person.
SEARCH ENGINE OPTIMISATION
• What makes a website search engine friendly and techniques to improve
• The basics of how your competitors achieve high natural search results
• Improving your online footprint and link building strategy
• How do search engines work & what are robots?
• Directories and search engines
• Is it all about Google? What about Yahoo and Bing?
• Google Webmaster tools
• What makes a website search engine friendly and techniques to improve
ONLINE PR AND SOCIAL MEDIA
• Intro in online pr and online news wires – the power of PR and instant traffic
• Learn about blended Google search and why online pr and social media is important
• Learn why blogging is important for business and attracting longtail traffic
GOOGLE ANALYTICS
• Analytics & How to Improve Site Performance
• Key performance indicators and learn how to know where your traffic comes from.
• How to identify badly performing pages.
• See how to monitor what natural keywords you are naturally optimised for.
GOOGLE PAY PER CLICK
• Learn how PPC can drive traffic to your website today
• Learn how to monitor the traffic, keywords and data for better site performance
• Learn how to track what keywords convert to sales and leads for better conversion rates
• Learn how to set up individual campaigns for better conversion.
For more information on this search engine marketing conference and to register your place, please visit:http://www.absolutestore.co.uk/seminar/seminar.asp
If you wish to purchase the video of this online marketing seminar, you can do so athttp://www.absolutestore.co.uk/seminar/reqdvd.asp
ABOUT ABSOLUTE
Absolute has over 10 years experience working with blue chip companies such as Hilton Hotels, Diageo, Sky TV and the Ford Motor company. Visit www.absolutemedia.co.uk