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Exults Evaluates Big Tech and Media Companies' Quarterly Financial Results and Future Developments


February 8, 2018; 05:15 AM

FORT LAUDERDALE, Fla., Feb. 8, 2018 /PRNewswire-PRWeb/ -- Three of the biggest tech companies reported quarterly financial results on Thursday, Feb 1, and as per usual, Google, Amazon, and Apple extended their usual dominance of the global economy.

This came as no surprise for Exults, but as an Internet Marketing Agency, the company focuses on Google, and has no doubts in the fruition of the search engine connoisseur.

Despite a growing number of controversies, it's business as usual at Google parent Alphabet Inc. The company recorded its 32nd consecutive quarter of revenue growth of 20% or more, continuing to establish its general dominance over the industry, according to Wall Street Journal.

The 2017 Fourth Quarter earnings revealed sales of $32.32 billion and a profit of $9.70, which were lower than Wall Street expectations. Despite the stock drop, Google's core ad business remains healthy, which has helped push Alphabet to a 24% year-over-year increase in sales.

Google handles nearly 92% of internet searches, owns the world's dominant video site (YouTube), and continues to build in other areas. It's cloud computing alone brings in $1 billion per quarter, according to Google Chief Executive Sundar Pichai. It's no surprise that Google overshadows all other search engines.

"What time does Starbucks open?" "I don't know. Just Google it!"

No other engine has its own verb.

"Through every advertising trend, Google has always maintained its dominance. If your company isn't utilizing this search engine for sponsored search or organic optimization, it's a missed opportunity," said Zach Hoffman, the CEO of Exults.

In addition, the social media guru, Mark Zuckerberg, announced Facebook is making strides toward developing more meaningful connections. By changing the algorithm for the core News Feed, many investors have raised eyebrows due to a subsequent reduction in time actually spent on Facebook, according to Forbes.

"If people interact more, it should lead to stronger community. When you care about something, you're willing to see ads to experience it," Zuckerberg said.

It's clear that Facebook is actively addressing user experience and maintaining a sense of community and meaningful connections. This should help sustain consumer usage and subsequently grow advertiser demand into the future.

Exults is a full-service internet marketing agency that is results driven for its clients and offers a complete range of internet marketing services to reach its clients' goals. For over 10 years, Exults has offered premier services including Website Design, Search Engine Optimization, Pay Per Click Management, Social Media Marketing, and more. Exults CEO and Founder, Zach Hoffman, oversees and manages the day-to-day operations of the growing Fort Lauderdale-based internet marketing company.

 

SOURCE Exults

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