Cedar Knolls, NJ (Tuesday, March 21, 2018) – Marketsmith Inc., [MSI] a unique, performance-driven, full-service marketing and advertising agency powered by data and analytics, has been named agency of record for Lovesac with a goal to maximize the company’s channel mix to increase ROI.
“We needed an agency that had a strong handle on omnichannel integration and the ability to create campaigns using media-mix modeling,” notes Patrick Santangelo, VP of brand, Lovesac.
MSI presented an integrated media strategy that strengthens and improves the core principles that have worked well for the brand, while amplifying and innovating new marketing tactics.
“Lovesac is a ‘new economy’ brand positioned to disrupt the furniture category. As such, they require an innovative, forward-thinking agency that uses data analytics and media mix modeling to drive better outcomes,” says Jill Draper, president, MSI.
MSI is leveraging its patented i.Predictus marketing analytics platform to visualize performance.
i.Predictus LLC, wholly owned by Marketsmith Inc., is an automated marketing analytics platform built by marketers for marketers. With three patents for its innovative work in data and attribution - and three more patents pending - i.Predictus cleanses and automates data to allow for custom data visualization, omnichannel analytics packages, cross-channel attribution and custom modeling to help brands interpret and apply data for the greatest return on investment.
“i.Predictus has successfully ingested more than $1Bn of our clients’ working media and improved their respective bottom lines,” says Draper. “And the marketing mix model predicts with an astounding 93% accuracy rate. Our data-driven approach enables us to know where to best spend your money; what to spend it on, and which channels will deliver the best results.”
About Lovesac:
Lovesac (Lovesac.com) is a modular furniture company founded by Shawn Nelson that's shaking up the industry with two signature product lines: Sacs, giant cloudlike pillows, and Sactionals, an entirely new take on the sectional sofa that provides unlimited design and configuration possibilities. Both share the same ingenuity that have made Lovesac famous since 1995: covers made from durable, washable fabrics that ensure a lifetime of use and innovations that let Lovesac products go where no couches can. Comfort, quality and style have made Lovesac the choice of celebrities, designers and real people everywhere when furnishing their homes. You can learn more about Lovesac at Lovesac.com.
About Marketsmith Inc.
Founded in 1999, Marketsmith Inc. is among the nation’s fastest growing integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our iPredictus marketing analytics platform. LGBTE and WBE Certified, we employ a diverse mix of talented professionals and handle over $200MM in media billings and were named by Inc. Magazine as the fastest growing female-led company in the NYC area, and fifth nationally. Most importantly, we do great work, so we can do good things! For more information, please visit: www.marketsmithinc.com.