Types in Logo Design

Text-Based Logo Design
The mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its logo%20designactually%20explains%20it%20all.)%20A%20Text-Based%20design%20is%20often%20text%20only%20with%20exclusive%20typographicbehavior%20(e.g.%20Microsoft,%20Yahoo).%20Most%20frequently%20however,%20the%20businessname%20is%20included%20mutually%20with%20easy%20graphic%20elements%20to%20create%20a%20clean,simple%20individuality.%20The%20depiction%20of%20the%20word%20in%20essence%20turns%20out%20tobe%20a%20representation%20of%20the%20business.%20Prefer%20a%20Text-Based%20design%20when:%20•  %20 Communication%20funds%20are%20inadequate%20and%20should%20be%20paying%20attention%20on%20name%20recognition.%20•  %20 Your%20name%20is%20logically%20distinguishing%20but%20not%20(yet)%20a%20household%20word.%20•  %20 You%20want%20to%20correlate%20products%20or%20subsidiaries%20withthe%20parent%20more%20clearly%20and%20directly%20than%20a%20symbol%20permits.%20  %20 Letter-mark%20Based%20Logo%20DesignComparable%20to%20a%20Text-Based%20design,%20a%20Letter-mark%20Based%20design%20isentirely%20typographic%20mark,%20typically%20concerning%20initials%20orabbreviations.%20Monograms%20and%20anagrams%20are%20Letter-mark%20Based%20design.%20Theillustration%20of%20the%20letters%20fundamentally%20becomes%20a%20symbol%20of%20thebusiness.%20Prefer%20a%20Letter-mark%20Based%20design%20when:%20•  %20 Your%20initials%20interpret%20graphically%20better%20than%20your%20genuine%20name.%20•  %20 You%20need%20to%20link%20subsidiaries%20to%20the%20parent%20and%20can't%20easily%20use%20the%20name.%20•  %20 You%20can%20afford%20to%20teach%20the%20public%20what%20the%20Letter-mark%20means.%20 Brand-mark%20Based%20SymbolAn%20easy%20but%20strong%20graphic%20figure,%20often%20abstract,%20that%20harmonizes%20afacet%20of%20a%20business%20or%20service%20and%20symbolize%20a%20company%20by%20relationship.(Think%20of%20NIKE%20or%20Apple%20Computer.)%20Prefer%20a%20Brand-mark%20Based%20design%20when:%20•  %20 You%20need%20an%20emblem%20on%20a%20product.%20•  %20 Your%20name%20is%20too%20long,%20too%20common,%20doesn't%20interpret%20well%20globally,%20or%20has%20no%20qualities.%20•  %20 You%20need%20to%20link%20auxiliary%20to%20the%20parent%20and%20can't%20easily%20use%20the%20name.%20•  %20 You%20can%20afford%20to%20teach%20the%20public%20what%20the%20symbol%20means.%20Icon-Based%20LogotypeIcon-based%20logotypes%20are%20also%20referred%20to%20as%20combination%20marks.%20AnIcon-based%20logotype%20generally%20combines%20a%20brand-mark%20Based%20symbol%20with%20aword-mark%20Based.%20The%20combination%20can%20be%20loose%20or%20integral.%20With%20a%20loosecombination,%20the%20elements%20can%20be%20used%20together%20or%20separately.%20A%20goodicon%20based%20company logo design can effectively communicate what a company does as well as reflect the company personality.

Prefer an Icon- Based design when:
•    You are a startup enterprise or small business with limited funds.
•    Your name is reasonably distinctive but not (yet) a household word.
•    You need an emblem on a product, but want more than just a symbol.
    
Since Icon-based Logotypes communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.