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Search Engines Love Quality Content Web Sites

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by Praveen Panjiar
October 25, 2005


Praveen Panjiar
Praveen Panjiar is a search engine optimized content /copy writer of a leading software development firm, and he writes  also marketing collaterals and internal communication matters. His blogs:
 http://www.intelligentsolutions.blogspot.com
http://www.intellectualresource.blogspot.com

 
Praveen Panjiar has written 2 articles for PromotionWorld.
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What Makes A Web Site Successful?
Content, content, and content. To have a successful web promotion, you need to have quality content as search engines understand content or plain html text. Content with right mix of keywords not only ensures higher search engine rankings but also drives increasing number of potential customers to your web site.

Driving traffic to your web site is just one aspect of search engine optimization. What makes the difference and enhances your visibility on Google, Alta Vista, Yahoo and other search engines is the content, a treasure trove out of the ordinary and valuable information that keep your visitors coming back frequently. Beyond doubt, content of a web site must be interesting if it is to be effective.

What Makes Quality Content?
In today’s Information technology driven world flooded with information and content glut, what makes quality content that get your visitors hooked to your web site? And, how do you charm your visitors with interesting content?

In such a scenario, providing content impregnated with valuable information makes quality content. Quality content is nothing but reader-focused compelling information to the visitors that let both the content provider and seeker optimize their ROIs.

In today’s Information technology driven world flooded with information and content glut, what makes quality content that get your visitors hooked to your web site? And, how do you charm your visitors with interesting content? In such a scenario, providing content impregnated with valuable information makes quality content. Quality content is nothing but reader-focused compelling information to the visitors that let both the content provider and seeker optimize their ROIs.

To provide quality content, you need to understand your audience, and develop content to be understood by all readers coming from diverse backgrounds. Content should be developed in such manner that it doesn’t provide visitors reasons to click away and get them involved.

What Makes Content Friendly To Visitors & Spiders?
Given are the ways of good content creation with which you can grab the attention of search engine spiders and targeted traffic:

Plan and Identify Keywords and Audience before You Write: A prior identification of keywords and an outline of content help you concentrate on areas to be touched upon, which also let you present targeted keywords and content effectively.

Use of Interactive and Active language: Keep your language friendly, informal, and jargon free, however, with right mix of keywords. You're trying to communicate with potential customers. If your customers have good understanding of technologies then create your content in sync with their interest  and skills.

Write Articles & Blogs: Articles & blogs on your areas of activities keep visitors coming back to your site. In addition, article writing and thereafter its submission to various article marketing sites establishes you as an expert. An incoming link for article submission sites also increases your link popularity and in turn enhances the visibility of your site on major search engines. In addition, keeping an archive of articles on your website builds your knowledge base, and ensures frequent visits by readers who could be your customers.

Place regular Press Releases:  A Press release is not a sales letter, and press releases can be used to post varied information pertaining to your areas of activities. This tool can be invaluable to get your information out to thousands of resources with your website address on it. The Back links or incoming links from other web sites to your site increase your search engine rankings.

Use of Anchor text: An href="http://www.seochat.com/c/a/Search-Engine-Optimization/How-to-Use-Anchor-Text-in-Backlinks/" target="_blank">anchor text is typically used to point out the subject matter of the page that it links to. The keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. All search engines give significant weight to the anchor text on your web pages.

Avoid Over-optimizing: Keep in mind that you’re writing for humans, and not just search engine spiders. Keywords are important, but spiders and analysis tools can't tell you whether the content looks or sounds good to humans.

Conclusion
Creating good content is a facilitator that lets your visitors to delve deeper into your web site. Taking the time to develop your content and strategy to optimize for spiders will pay off in returning visitors and good search engine rankings.

         


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