So, ready to learn (or be reminded of) a secret Internet marketing tip? Ready to increase the amount of targeted traffic to your website? Ready to increase your conversion rates and your sales? Ok! So, let me tell you about this great online marketing tip.
Let me set the stage...
1) On average, the first time someone goes to the Internet to look for something (be it a service or a product), what they are looking for is information. In other words, they begin the process of gathering information about that service or product. That's the beauty of the Internet. The information is all right there at your fingertips.
2) Part of this first step is to read reviews, testimonials, etc. about that product or service. Basically, learning about it's reputation. After all, that's how trust is created online.
3) The next step the Internet searcher then takes is to look through the top 2 or 3 websites that he kept finding in his research. Let's say he searched 10 different sources. And in those 10 different sources he kept seeing the same 2 websites mentioned with positive comments. With that kind of reputation, he's going to go to those websites and research further. More than likely, his purchase will be from one of those 2 websites.
What's The Secret Internet Marketing Tip?
Setting your website up to gather that online reputation.
Here's how you can do it.
1) Testimonials on your website - this is actually one of the least effective methods because it's perceived as being controlled by you. Of course, every business owner will only put positive testimonials on their website! But, it doesn't hurt to have them on there, either. And it's easy enough to get positive testimonials from your clients to put on the website.
2) Blogs - when you write an article and post it on your blog - others have the opportunity to comment on that post. Those comments, and your responses help to build your reputation. Viewers will see how you respond to questions, statements, criticism, etc.
3) Google Map Reviews - when you're listed on Google Maps, viewers can write a review about you, your product, your service. It's free, and I would encourage you to ask your clients to write those reviews!
4) Social Media - use the groups at social media programs like Facebook, LinkedIn, etc. Connect with your clients via those programs and they can provide you with recommendations, reviews, etc.
By creating a space on your website for testimonials and reviews from your clients, AND creating other spots online for viewers to find information ABOUT you, your product, your service, you begin to build that very valuable online reputation.
Secret Internet marketing tip? Not really a secret, just an underused method! So, give it a try! You'll like it!