Below are the basic Tags and points to be considered for Search Engine Optimization so to get website listed in major search engines. It is necessary to follow under mentioned steps for search engine optimization, as to catch the eyes of the “ROBOT” of search engines
Firstly, two or three main keywords are to be decided for each page (the words that users will most commonly users type to find the page or the product). These words are to be used in the Page Title, Description Meta tag, Links and Page Body
Page Title -
The title of the page is one of the most important elements for site optimization. The tag must contain keyword rich phrases, place name and company name respectively. It should be unique for individual pages and limited to 62-64 characters.
Meta Description-
The Meta description tag consists of 160 to 180 characters including spaces. It should describe what the page is about in descriptive manner with the main key phrases in it. It has to be written in an appealing manner, as this will appear as a description in the listing.
Meta Keywords-
The tag includes the keywords and key phrases from title, description and some other phrases (believed to be typed by search engine users in order to track the page) but to 1000 characters. It must contain company and place name. The phrase must not be repeated thrice. The keywords can be modified in different phrases and placed in the tag.
Heading-
Each page should have at least one heading tag at the top of the page with primary keywords/key phrases and subsections of the page with h2 tags, and so forth. all the heading tags have to be relevant to the title and content of the page. The tag should be short and descriptive.
Alt-
The tag is used for images along with img src tag. When the cursor is placed over an image a text called as alt text is highlighted. The text has be corresponding to the image and must contain key phrases. The tag should limit to 70 characters.
Content-
The main keyword should be placed in the first 25 words of the visible content as they're given more importance than other areas in a balanced ratio (keywords: Total text). Density for keywords should lay under 3% to 5% to the text of the page, excluding stop words (words which search engine automatically ignores). The last few lines also hold considerable weight, though it's less than the former.
Navigation-
The navigation tab must contain Keyword rich anchor text on the top of the page. It should have title tag indicating summary of the page. HTML hyperlinks that lead to major pages inside the website are to be added to the home page. It should include a sitemap on the home page, so Search engines can crawl all the links.
Domain Name-
Short Domain name having keywords and phrases of the website separated with hyphens along with the company name should be chosen. As, search engines do give importance to key word rich domain names. Though it can go to 67 characters max. Choose domains starting with A, B or C as some directories do alphabetical placement. Avoid "1" or 1st, since the Open Directory considers only the meaningful part of a domain.
Directories & Search Engines-
The next step is to submit website to directories. Directories powered by human beings, it compile the list of website in respective categories. Select the required category for the website and submit it to "add site" page with the required data information.
Getting listed with the important directories is very important, as crawler based search engines are more likely to find your site and add it to their listings for free.
Similar to directories search engine are also collection of website, but they are
powered by ROBOTS. These Robots crawl automatically web pages to compile their listings.
Submit only home page, as search engine will follow the links from the index page. Submit website to major search engine manually, don't rely on software; it may result in over submission. There are many affiliated search engines. Thus, before submitting you should be aware of which search engine is powered by whom.
If you submit to every front-end search engine then you will be submitting the WebPages to same search engine, which can result you in penalty by removing from index or will deteriorate the ranking of the web site.
