Recently the SEO world has been roaring and barking about the new changes regarding how websites are starting to rank in the search engines for various targeted keywords and phrases. It is obvious that Google will always continue to throw the industry curve balls without any warning. This is not always a bad thing. Those who kick and scream will be out of work and run the risk of not so good long term SEO results, so embrace the change and work with it.
Google might claim to dislike individuals who practice SEO efforts but the ones that have the best intentions from beginning to end are the ones that I think Google doesn’t mind sticking around, they clean up search results. The proper SEO people are kind of like little beach combers cleaning up the sand and leaving behind what people want, clean, soft sand they can relax on. Google wants to see a proactive branding approach taken for all websites and online businesses. They don’t want to see people cutting corners and cheating the system. This is when trash starts to show up in search results. Websites covered in affiliate ads to generate revenue. How does that help anyone? Search engine optimization works great when done right to grow business not rankings. We help clean up search results for Google. Someone who sells a product that has no keywords or phrases targeted but sells a great product could be sitting dormant and invisible right now. Websites are slowly starting to require more trust factor to appear higher in search results. Trust factor that comes naturally with a well diversified online branding approach. The search engines want to see you in all areas of the web promoting your business. When you promote a business offline you really can’t corners. You pay for advertising or radio ads and you are there. That mindset is what’s needed in today’s landscape of search engine marketing.
Search engines are getting smarter each and every day and eventually black hat search engine optimization folks to no good will be out of work. Search engines are looking for that trust factor. In a few years the algorithm could be so tweaked that everything comes down to how many pages of your site are navigated or even bounce rate could play a larger role than it already does. It will be clear that if someone who lands on your website is only there for a few seconds and then leaves that you don’t have much to offer. Sure it could be a fluke but if over time that bounce rate is consistent then you could see your website at the back of the line very quickly. Too many website owners feel that rankings are everything. Eventually your judgment looses focus and all you can think about is higher rankings and you will stop at nothing to get it. This is where businesses go wrong. They come to a fork in the road and they choose the wrong path. Rankings will happen naturally if you focus on building your business online the right way, one link at a time.
