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The Advantages of Long Tail Keywords

Search Engine Optimization (SEO) Information and Tips

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by Yulia Gervais
June 11, 2009

Yulia Gervais

Yulia Gervais

Gervais Group LLC is an Atlanta IT consulting company that partners with you to bring in a mixture of of ideas so that you can innovate.  Technology Support Services: E-Business Consulting, Web Design, Flash website design, Logo Design, Corporate Identity Design,  Search Engine Optimization (SEO),  Application & Web hosting.



Yulia Gervais has written 6 articles for PromotionWorld.
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Search engine optimization (SEO) and the manner in which people search on the internet are evolving so fast that books on the subject can be outdated before they make it to print. One area in particular is the extension of single and two-word keywords into the optimization long tail keywords or key strings. In many instances optimizing for one or two keywords can have several disadvantages. Among them are:

* They can be too general in nature – The term “mortgage” has loads of traffic but the term is not targeted toward anything specific. This keyword could cover someone looking to take out a loan, do a mortgage modification, or someone looking for a mortgage calculator.

* The competition for keywords can be intense – With high levels of competition, getting to the front page of the organic section of search engines can be a long and costly endeavor. Upon getting to the front page you’ll still have a generic and untargeted visitor.

* Pay Per Click’s can use up a monthly budget in a heartbeat – Highly competitive keywords have become very pricey. All of the top 50 keywords cost $50 or more according to spyfu.com. It’s expensive and extremely frustrating to be paying that kind of money when you’ve got visitors bouncing back off of your site after being on it for less than ten seconds.

Longer key strings will not carry as much traffic but they do have distinct advantages such as:

* A longer keyword decreases competition and defines the searchers purpose to the point where you can anticipate their need and offer content that will greatly enhance your chance at conversion. A phrase like “loan modification mission viejo ca” is very focused. A searcher clicking through that finds that you have what they’re searching for is highly likely to convert.

* Competition is decreased – It will be much easier and more cost effective to move up in page rankings. Being on the front page for 20 targeted key phrases will be much more advantageous than one front page listing for a generic term. A variety of long tail keywords can dominate specific small niches, providing less traffic but a much higher conversion rate.

* Pay per Click – Pay per Click becomes much more manageable if clicks aren’t costing you fortune, especially if the click through’s are converting.

It’s easy to guess at a few keywords and assume that a website is optimized for them. This is area, however, where some research can go a long way toward determining the long term success of a website. The right key phrases will both make and save you money. Unless you’re “fluent” in search engine optimization, having a pro do the research on key phrases that will drive targeted traffic to your site will be one of the best business investments you are likely to make.  




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Title: Long Tail Keywords Work Best

August 9, 2009
Comment by Alan Mitchell

Hi Yulia,

Completely agree that targeting long-tail searches can achieve significantly better results than chasing after the generic, short-tail searches.

I recently did some research on PPC searches containing different numbers of words (i.e. short, medium and long-tail searches), and came to similar conclusions to yourself: that long-tails often rank better because they have less competition, and that since people making long-tail searches are often further along in the buying cycle and are therefore more motivated to buy, conversion rates are often much higher.

http://www.alanmitchell.com.au/techniqu es/benefits-of-long-tail-keywords/

I also found that since people making long-tail searches are typically more specific in their needs, long-tails present a great opportunity to write highly targeted and tailored ads and achieve a strong CTR. Although the research was carried out with more of a PPC focus, the general principles still apply for SEO.


Title: ideas...

July 8, 2009
Comment by Ven

First you could use the google keyword tool to find out more long tail keywords. Look for the low competition words by doing a search and use that keywords in your article titles & body. That really drives more targeted traffic to your site.

Ven from emoneymakingonline.com

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