Twitter’s birth and uprising has been somewhat unbelievable to say the least. It seems like overnight this social communication tool has become an industry giant. If you are a business that thinks that they still can’t benefit from Twitter you are most likely in denial. It was never meant to be a place for building links but more so quick responses and communication tactics between individuals and customers. As the power of this website grew so did everyone’s curiosity on how to leverage this platform to help their website or business grow. Here are some ways you can use Twitter to really increase the exposure of your website.
Tweet Blog Posts: If you own a blog for your business or to promote yourself and you don’t drop a link to your post in Twitter you could be missing out on a great deal of traffic. If make an effort to connect and follow with targeted individuals relevant to your business than sharing a link to your blog post will generate some curious traffic which could lead into new business or even avid readers. Either would be great from doing relatively very little work.
Build a Twitter Following: Spend some time each day looking for targeted people online you can follow. You don’t want to just aimlessly connect with people because your messages won’t matter. As you follow people others will see and follow you back and then both parties can view each other’s messages. As you build a healthy list of followers those blog post links you drop in have more coverage as each new follower comes aboard.
Relationships: Not only is it important to build a strong group of followers but it is also important to build relationships with these followers. That is in fact how you’re going to generate some sort of business or traffic to your website. Once you develop relationship with others on Twitter you will slowly start to see them retweet some of your blog posts so people following them can also see.
Twitter is all about getting people’s attention so it is important to use a healthy mix and a variety of different approaches. Nobody wants to just see links over and over from you. Adding a personal touch in between your blog post links allows people to realize that you are also a human and not just a website or a business. These platforms are designed for human interaction so it is important to include some of that into your Twitter strategy.
