SEO stands for Search Engine Optimizing and it refers to various activities which are involved in optimizing your website for top results on search engine results or pages. If your website is ranking on top pages of Google, Yahoo and other search engines then it will help you attract more visitors and an increase in website traffic.
Search engine optimization is the technique through which you can make your website accessible to any search engine users. Some people refer to it as SEO, or SEM ie Search Engine Marketing and several other terms. If your website is not accessible on top pages of Google, Yahoo, Bing and other search engines then it could adversely affect your business website in terms of visitors and traffic.
Each and every month, several billion users log into various search engines to locate services and products. A business executive from US who might be planning to outsource his SEO work might search for keywords or keyphrases on search engines such as “SEO Outsourcing”, or “SEO Services” etc. Similarly someone searching for internet marketing services might search for keywords such as “marketing company” or “internet marketing services”.
These keywords/keyphrases are the backbone and essence of search engine marketing. In SEO marketing you target those users who are already searching for your product or service. Therefore success rate of SEO marketing is higher as compared to other marketing mediums.
The only drawback of SEO optimization is that it is a slow process. Optimizing a website for a high traffic keyword such as “Website Marketing” might consume more than 12 months. However, the rewards of SEO optimization are excellent. You don’t have to pay anyone for advertising. Once you succeed in achieving top page rankings for keywords associated with your business, you can generate plenty of traffic online without paying anyone a single penny.
SEO Marketing is another term which is used frequently along with SEO Optimization. SEO marketing encompasses various activities which are related to SEO. Take for example, Adsense advertising, Adwords Advertising, and Yahoo Paid Marketing. SEO marketing focuses on the marketing aspect of both Paid as well as Organic (ie Natural) search engine optimization process.
SEO marketing is more inclined towards understanding user behavior and targeting right set of keywords. SEO optimization combined with SEO marketing can yield best results in terms of traffic/clicks. The optimization process for a highly competitive keyword can easily consume around 8-12 Months. Till that time, you can opt for various paid SEO marketing techniques such as Google Adwords/Adsense. Once you apply for Google adwords, your ads will start to show on search results of Google/Yahoo or any other search engine within a day or two. This means that you don’t have to wait too long to make your website accessible to search engine users.
The benefits of search engine optimization are many. In fact, search engine optimization has emerged as a New Technology and several multinational companies are now hiring full-time SEO experts to make their websites accessible to search engine users. Search engine optimization is the latest internet marketing channel which can bring tremendous benefits for your online business website.