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Bing - Optimizing Websites For The Decision Engine

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by Kabir Bedi
August 27, 2009

Kabir Bedi

Kabir Bedi works as a senior web consultant at LeXolution IT Services, a reputed web design company based in India, that specializes in providing a full range of web design services, website maintenance services and search engine optimization services. He has over 10 years of experience in the web industry.

Kabir Bedi has written 82 articles for PromotionWorld.
View all articles by Kabir Bedi...

The world of search engine has been dominated by Google. Search engine optimization as a process primely focuses on optimizing websites for Google. However, with the entry of new search engines like Bing, the search engine world is all set to get changed.

Bing, the latest entrant in the search engine arena had quite a grand launch. In an extremely short time, Bing has become quite popular with the web users. This definitely marks the changing world of Search where users are seeking new and innovative search options. More and more users are using Bing to search for information on the world wide web and therefore, website owners are increasingly seeking to optimize their web presence for the same.

Search Engine Optimization for Bing

There is not much difference between optimizing websites for Google and for Bing. Although the search results on both the search engines are different, both of them employ similar techniques to gauge the quality and relevancy of websites and include them in the SERPs. In fact, the difference between the search results of Google and that of Bing lies in their mode of presentation.

In spite of the different algorithms of Google and Bing, both the search engines prefer quality and relevant web pages that contain great content. And quite obviously both of them detest spam and unethical optimization techniques. In fact, the crawling process of Bing is quite similar to its predecessor Live Search.

Here are some key considerations you should keep in mind while optimizing websites for Bing:

Presentation of Search Results

Presentation of the SERPs is the prime difference between the two search engines, Google and Bing. Unlike Google, Bing separates the results into specific categories. In addition, it has a navigational menu on the left hand side of the results that corresponds with categories of the SERPs. Therefore, you should optimize appropriate categories on your website so that it appears in the relevant categories of Bing search results. By optimizing for specific categories, you will have better chances of having a higher rank than if you optimize on a generic front. It is more important to get good rankings in the right categories rather than getting on top of the generic search results. And for this, you would need to have quality and highly relevant content on your web pages. This would also boost your rankings in Google and other search engines.

Quality of Links

Incoming links are another important feature that Bing takes into consideration while determining the importance of website. It should be noted that the quality of links is more important than the quantity of links. That is to say that having a couple of links from highly relevant websites would do more good than a group of links from irrelevant websites. Also, don't link to websites whose content you cannot yourself endorse. In fact all the websites you link to should be relevant to your site or at least to the page you are linking to.

Avoid Unethical SEO Practices

Unethical SEO techniques or 'black-hat' SEO as it is popularly called is totally shunned by Bing. So avoid scrupulous like keyword stuffing, hidden text, linking to bad neighborhoods etc.

Search engine optimization, as a process is still the same, be it optimizing for Bing or for Google. Just that Bing has a unique user interface design that provides more opportunities to the web users to find information easily and more efficiently!


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