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Why Businesses Should Use Display Ads For Digital Marketing

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by Avax USA
June 19, 2013

Avax USA

Avax Consulting Inc. is located in Atlanta, GA and is a WSI International Production Center specializing in online strategy and web development company atlanta with an infrastructure designed to produce and deliver high-end social media marketing atlanta. With over ten years of successful field sales and production experience, we offer a unique perspective to drive success and profitability. for more info - http://avaxusa.com

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Display advertising, also known as banner advertising, is digital marketing strategy that uses graphical advertisements in the form of text, photos or rich media that appear next to content on web pages.  Many businesses do not use display ads because they think they are too expensive or are unfamiliar with the effectiveness of this digital marketing strategy.  Today we’re going to look at the basics of display ads and how this effective strategy can work for any business.

Display advertising has been around for over 18 years, but is continuing to grow and is estimated it will be worth $28 billion by 2017 according to Forrester Research.  Display ads are a paid strategy and campaigns can be tailored to fit any budget as businesses only pay for individual ad views or impressions.   Benefits of display ads include increased brand awareness, increased site traffic, increased conversions, and results that are easy to measure.

Here is a great example of a display ad served by a site that I have previously visited:

.   Benefits of display ads include increased brand awareness, increased site traffic, increased conversions, and results that are easy to measure.

Even though this ad had nothing to do with what I was searching for, it captured my attention, reminded me of the brand and encouraged me to re-visit the site, quite effectively I might add!  This is a great example of site retargeting.  Ads can be targeted in several different ways.  Here are a few examples of how display ads can be targeted to maximize conversions.

  • Search Retargeting –Display ads are served to customers based on the keywords they typed in the search.
  • Site Retargeting – Ads are served to customers that have previously visited a business’s website.  For example, if a person recently visited a resort website, that resort could send a targeted offer to help draw that customer back to their site.
  • Geo-Targeting – Display ads are served to customers located in certain geographical areas.  This is a great option for companies that serve only certain states and can be a helpful money-saving tool for small business.
  • Audience Targeting – Display ads are served to those who have shown an interest in that area.  For example, a camera company serving ads to people who have shown an interest in photography.
  • Contextual Targeting – Display ads are served to customers based on the content they are currently viewing.  Example:  An athletic wear company serves ads to customers browsing sports-related topics online.

With so many targeting options available, it is easy for companies to send compelling ads to exactly the people who are interested in them, therefore maximizing conversion potential. Businesses needing more information on display ads or other digital marketing strategies can contact us for expert advice.

Source: http://avaxusa.com/why-businesses-should-use-display-ads-for-digital-marketing/



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