Do You Have the Right Amount of Consumer Text Marketing?

Is your marketing ready for a boost?

If you'd like to reach more people without over-extending your marketing budget, SMS text marketing could be just right for you. SMS marketing provides you with a versatile way to reach out to your customers en masse, getting their attention and providing benefits to your business.

So what are some of the ways SMS texts can help with your marketing efforts? And how can you make sure the number of texts you send is just right?

SMS Gets Your Message Across

A text message is a personal form of communication that invites your customers to respond to you while capturing their attention - no mean feat when you consider how many marketing messages people are exposed to on a daily basis.

With SMS messages enjoying an impressive 98% open rate, you've found a way to reach out to your customers that you know they'll see.

SMS is a versatile medium that lends itself well to messages that require a quick response.

Try using it to send out time-limited offers to inspire action and therefore sales. You can also make use of SMS to ask your customers what they think of your business or products, giving you information you can use to make improvements.

Of course SMS marketing does lack the visual impact and copy space of, say, a brochure or a website.

However, this makes it a great vehicle for getting what you want to say across to your customers with no distractions.

To make the most of SMS marketing, keep your messages to the point, with an engaging tone that invites action.

SMS Is Good For Your Budget

Marketing is a vital investment in your business, but ever-growing marketing budgets can cause headaches for business owners everywhere.

Text marketing often works out more cost-effective than marketing methods such as print advertising, with texts coming in at just cents each.

One of the benefits of text marketing is that it's scalable.

Most providers offer different packages depending on the number of texts you want to send. You can pay for a certain number of texts per month, or you can pay for a certain amount of credits that you use up as and when you send out new texts. 

This scalability means that you can increase or decrease your plan over time depending on your budget and your needs.

Remember to shop around and look for online reviews to make sure the provider you choose offers the best value for money.

SMS - How Many to Send?

One potential pitfall with SMS marketing is annoying your customers or seeming spammy by inundating them with messages.

Here are some tips to help you avoid that:

  • Make sure your opt-in process is straightforward and makes it clear what your customers can expect in terms of number of messages;

  • Segment your customer base so you can better target the text to the recipient, making sure each person only gets messages that matter to them;

  • Send messages that have a clear purpose and call to action (take advantage of this offer or enter this survey for a chance to win) with no fluff or filler;

  • Plan your campaign carefully with a clear aim in mind.

Before sending any message, ask yourself what value it holds for the customer. If there's no clear value, rethink your strategy.

Think of it this way - you want to keep in touch regularly, but not so regularly that your customers are tired of seeing your name on their phone.

SMS marketing is an affordable way of getting in touch with your customers and encouraging them to respond to you.

Plan carefully and always offer value.

That way your customers will come to look forward to and appreciate your messages.