Integrate Text Messaging and Social Media for a Winning Combo

Some things are better together.

When it comes to marketing your small business, text marketing and social media go together like coffee and cream.

Social media and text messaging work well together for raising your profile and increasing customer engagement.

So just why do these two mediums work so well together and how can you make the most of both channels for a more integrated approach to marketing your business?

 

Social Media and SMS Paired Up

Social media and SMS marketing both have strengths, which combine well for your business.

SMS marketing has an impressive 98% open rate, which makes it a good choice for getting your message seen. SMS messages beg to be replied to. That means SMS marketing is great for stirring a response, whether that's taking a survey, purchasing from you, or signing up for a special offer.

Social media marketing is important for businesses these days, and with good reason. The popularity of social media means that customers are out there right now, talking about and looking for businesses like yours, and discussing their needs and wants.

By meeting them on social media, you can join the conversation, and use excellent content to build engagement and loyalty.

Social media also has a mobile aspect to it, with many customers accessing social media via their phones.

As the article "5 Benefits of Integrating Your Text Message and Social Media Marketing" says, by using both you can reach a wider audience. So just how can you combine them for best effect?

 

Promote Your Mobile List on Social Media

If you have a shortcode that you want customers to text, whether that's to enter a sweepstake, or sign up for your mailing list, share it on social media.

A targeted campaign on social media can be used to show the benefits of using your short code or joining your SMS list.

Let your customers know why they should sign up, whether that's to enter a contest or receive exclusive offers. Sell the benefit of using your shortcode, and encourage your social media followers to sign up.

Customers have to give express permission for you to text them, but they don't need to do the same for social media. Hence, social media is a good way to promote your text services and encourage more sign ups.

Using social media in this way helps you to grow your text marketing list.

 

Use Text to Promote Your Social Profiles

You can work in the other direction too, by using text messaging to promote your social media profiles.

One way of doing this is by texting a code to your customers, which they then enter on your social media site for a chance to enter a contest. 

 

Another way you can do this is to text your customers, letting them know that if they like or share your post on social media, they will get a reward or be entered into a sweepstake.

Using text messaging to encourage likes and shares will help boost your profile on social media, and get your message more widely seen.

Because text messaging is immediate, you can be sure your customers will see your message and be directed straight to your social media profile, rather than having to search for you there.

Cross-promoting your social media profiles and text message marketing list raises more awareness of both and encourages more likes, shares and subscriptions.

Make the most of both social media and texting by using them together to keep in touch with your customers and raise awareness of your small business brand and promotions.