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Track Your Data for Better Text Message Marketing

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by Kate Supino
September 29, 2015


Kate Supino

Kate Supino writes extensively about marketing and best business practices.

Kate Supino has written 18 articles for PromotionWorld.
View all articles by Kate Supino...

A text message marketing campaign is only as good as your ability to monitor and track its effects on your text message recipients.

This will enable you to figure out what methodologies are working, and which ones don't. In the end, being able to see the results of your text message campaign will boost your marketing efficiency and overall results.

Monitoring and measuring your text message campaign's results will also help you proactively manage any negative results before they become a larger problem.

You are missing out on valuable customer behavior data if you're not actively monitoring your text message campaign.

This valuable information can be used for future campaigns that aren't even necessarily related to the text messaging marketing environment.

Map Your Target

It's true in life and in marketing that you need to have your target mapped out before you have any chance of reaching it.

Define your clear and final objective in order to obtain the best results of your text message campaign.

Common targets and goals include: increasing website traffic, enriching page ranking, improving sales figures, increasing brand awareness, managing reputation dents, edging out the competition, and more.

Inversely, having too many goals all at once can cause your text message campaign to lose focus.

If you have multiple goals, you'll achieve faster results if you prioritize them and focus on just one at a time.

Keep Track of Your Results

After you have a crystal clear objective to achieve with your text message campaign, it will be obvious which metrics you'll need to track. Already you can see the beginnings of a route on your map to text message marketing success.

The next step is laid out before you.

For example, if you have decided to focus on increasing website traffic, then you'll want to pay close attention to the click through rates from your text messages.

As the article, “The importance of data tracking in text message marketing” looks at, this importance cannot be overrated.

When you begin to track data, you'll see the power that a data tracking system can bring to any marketing campaign.

Choosing the Best SMS Tracking Platform

When you go to choose an SMS tracking platform for your text message marketing campaign, there are several things you should look for.

Among them:

  • Online accessibility - Your marketing team should be able to access results from wherever they are, via a secure Internet connection. Many organizations utilize a combination of in-office and field team players, so you don't want to have to rearrange your organizational structure just so your field team will be able to have equal access to data;

  • Multiple data reports - Not all data reports will be relevant to all organizations. That's why it's important that your SMS tracking platform offers the ability to create custom reports based on the data that is most important to your company;

Make no mistake. SMS tracking platforms are changing the way that companies market and run their businesses.

Get on this marketing train as soon as possible.

         


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