When it comes to marketing for your business, you're probably aware of many of the online resources you should be incorporating, like email marketing, social media and a great website.
What about content marketing? Are you making this part of your strategy?
What is Content Marketing?
Content marketing is creating valuable, shareable content.
Good content marketing will adhere to your business and stay relevant with what you do, and it will attract and keep your customers, turning your readers into repeat and happy customers.
How Should You Go About It?
Some people choose to create their own content, while others decide to outsource it.
Whether you have someone on staff to create it, you do it yourself, or you hire someone to manage it, content marketing should be part of your marketing strategy.
In the article, “Why Content Trumps Data, and How to Take Advantage of it”, you can learn some interesting strategies and tips on creating smart content linked to big data.
The Internet is also full of other great resources to help you decide whether to stay in house or outsource your content marketing.
You should be getting fresh content out on a regular basis, for instance, once a week, to stay consistent and keep your customers interested. If this is something you can handle, go for it. If not, check into some companies to handle it for you.
What About Mobile Marketing?
You hear about mobile marketing and you hear about content marketing.
Doesn't it make sense that these concepts should work together? What can you do to get the best of both worlds and use them to complement each other?
Some ideas to keep in mind include:
• Make sure your website and content is mobile compatible - Screens are different on mobile devices. If your content does not translate well to a mobile device, you may lose customers who get frustrated trying to read it on their mobile device. Make sure your site and other content is ready for a mobile screen.
• Keep it fresh and relevant - With mobile marketing, customers want quick, relevant content. These are the pieces they are going to read on the go, and if it is taking too long to load or isn't current, they are going to bypass it. By making content easy, quick and relevant, you'll keep your customers.
• Use social media and SMS to relay your content - When you have fresh content, let your subscribers and customers know through social media and SMS. A quick tweet, Facebook post or SMS will let them know you've got something interesting and current for them to read.
Content marketing is a great way to share your company's news, ideas and initiatives.
When you've got something relevant, share it.
This strategy opens the door to let your customers be more than just customers and allowing them to be part of your sharing, engaged, business family.