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Are You Hungry When it Comes to Marketing Your Brand?

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by Kate Supino
October 16, 2015

Kate Supino
Kate Supino has written 18 articles for PromotionWorld.
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Food blogs are popular with both cooks and non-cooks.

Even those who don't know how to cook up a feast, and have no desire to do so, often enjoy reading food blogs. As such, food blogs are a way for restaurants to gain more customers.

To use a food blog in order to gain restaurant customers, try these marketing ideas:

Write to Your Audience

Be sure you have a firm idea of who your target audience is. It doesn't do any good to be trendy if your audience isn't into food trends.

For example, many restaurants in South Florida cater to the thousands upon thousands of South Florida residents who are of retirement age.

These elderly residents are mostly on fixed incomes, and they seek inexpensive restaurant fare. They also eat earlier in the day than most of the rest of the population of the country.

So a restaurant in Florida that wants to attract more seniors should write blog posts about afternoon buffets, all-you-can-eat early bird suppers, and bargain menu items.

Post Often

Internet readers have short-term memories when it comes to blogs of any kind.

The best way to stay in the forefront of your readers' memories is to post often.

A minimum of one post every two weeks is recommended. The post doesn't have to be super long, but it shouldn't be too far away from your previous post.

Include a Newsletter Sign-Up

If you have a food blog, you should have a newsletter sign-up somewhere on your site.

The sign-up form allows you to gather an email list that will let you market to your readers.

One of the best ways to get site visitors to your food blog to sign up for your newsletter is to install a pop-up window on your site. A pop-up window forces your site visitors to sign up before they can view the content on your blog.

Use the Newsletter to Bring Back Visitors

Now that you have a proper email list from the names that signed up for your newsletter, you can use that newsletter to get some return traffic.

In this expert interview with James Lindsey on food blogs, you can learn more about the importance of food blog traffic.

In each newsletter, include some links back to your blog.

People will click more out of curiosity than anything else, but every click will help to push your food blog website further up the Google page rank index.

Indulge in Some Guest Blog Posting

If you can procure some guest blog posting gigs, you will be able to include one link back to your site.

Look for similar food blogs, and click on the contact page. Express your interest in a guest blog posting, and include your URL in your message.

If the site owner is interested, they'll contact you will details and guidelines for your guest blog post. This is a great way to garner more interest from a broader audience.

Food blogs provide a great way for restaurants to market their brand.

Using these tips, you should be able to see a marked improvement in your customer traffic within a few months.


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