Are you ready to make your nightclub stand out from the crowd?
If you want a lively atmosphere and a vibrant nightclub with a strong future, you need to make your nightclub the top spot in your area.
How do you do that? With SMS marketing.
Here are five top tips to get you started….
Make It Exclusive
Your SMS campaign needs subscribers to succeed.
To make sure you get those subscribers, use your SMS list to offer something revelers won't get elsewhere.
Text them exclusive offers such as:
- Buy one get one free drinks;
- Discounted entry;
- Exclusive drinks promotions;
- Sweepstake or prize draw entry;
- Free or discounted VIP entry;
- Queue jumping passes.
Exclusive offers will give your customers a reason to sign up for your SMS campaign.
Offering them something of real value will keep them coming back to your club.
Keep Customers in the Loop
As the article "7 Common Questions about SMS Marketing for Nightclubs" says, text messages are usually delivered within minutes of sending. That makes them ideal for sending your customers offers they can’t miss out on at just the right time.
Get in touch with your customers just as they're preparing for a great night out.
Too early and your message will be discarded before they make concrete plans. Too late, and they'll be partying in a competitor's establishment.
Get your timing in right and you'll grab their attention just as they're deciding where to head off to.
Track the success of messages sent at different times to get a clear idea of the peak time for getting in touch.
Segment Your List
SMS marketing makes it easy for you to segment your subscriber list into different groups.
Dividing your list into groups means you can send messages that are specific and relevant to the recipients.
For example, you might divide up your list based on:
- Their favorite events;
- The nights of the week they prefer;
- How often they visit;
- Their favorite drinks;
- The time they like to arrive.
Customers respond best to content that matters to them, and your relevant and on point offers will make you stand out.
Celebrate With Your Customers
Make your customers feel like VIPs with exclusive birthday offers. Be sure to collect dates of birth during sign up, so you can reach out on the special day.
You could offer:
- Free VIP access;
- Free or discounted drinks;
- Free passes for their friends;
- Complementary food.
A personalized birthday message will make each customer feel like they matter to you.
You'll encourage goodwill towards your nightclub and set yourself apart from clubs that don't make the extra effort.
Start a Conversation
If you want to know how to stand out from the crowd, try asking your customers.
With SMS you can send out customer surveys that give your customers the chance to let you know what they think about your nightclub.
Keep your surveys short and to the point, and use the information you gather to figure out what is working well for your business and what you need to stop or change.
As well as giving you valuable feedback that you can use to improve your business, SMS surveys give your customers the message that their opinions matter to you.
SMS marketing gets your message right in front of your customers at the optimum time.
Make your messages valuable and your nightclub will stand out from the crowd.