Get Those App Users Marketing Today

Are you doing all you can to get the word out about your app?

If you have an app you know the importance of marketing it. Good marketing can make the difference between whether your app does well or not.

Your app users are a rich source of potential marketing.

If you're not tapping into the potential of your app users to get your app in front of a wider audience, it's time to start. But just how do you persuade your app users to do your marketing for you?

Try these six top tips to encourage them.

 

Encourage Reviews

Make it easy for your users to leave you a review. That way, you're encouraging them to tell their network that they're using your app, and why they love it.

 

Don't leave getting a good review to chance - build in notifications that ask your app users to leave you a review.

Make sure the review process is quick and easy for your users, or they'll skip over it.

 

Make It Easy to Share Socially

Social sharing is a boon when it comes to marketing your app.

Plenty of social shares means an ever-increasing group of potential customers will see your app. Not to mention that your app users' social networks will include plenty of like-minded people who are the right audience for your app.

Consider using pre-populated push notifications that already have the text filled in.

That way, social sharing is as easy as pushing a screen, with no need to think about what to write.

 

Switch on Vanity Sharing

People love to talk about their achievements.

Using vanity sharing for your app encourages users to share with their friends when they reach a milestone.

What goals can users reach with your app?

Depending on your app, the goals could be reaching a new level, unlocking a bonus, or reaching a personal goal such as walking a certain number of steps. Make it easy for users to share with their friends when they reach a milestone.

 

Offer a Reward

Simply asking users to "like us on Facebook" doesn't provide a lot of incentive. If you want your users to share your app give them a compelling reason to do so.

Consider offering bonus points, extra storage space, an exclusive extra feature, or even a money off deal to encourage your users to share your app.

 

Build in Quality

As the article, "Thought Leader Series: How to Get Your App Users to Do Your Marketing for You" says, errors or a half-finished app will discourage users from telling others about it.

If you want people to talk about your app, make sure it's worth talking about.

Provide a well-designed and high quality app that's a pleasure to use, and your users will want to tell others about it.

 

Appeal to the Right Audience

If you want people to discuss your app with others, you need to make sure you're appealing to the right audience.

When marketing your app, have a clear idea of who it is for.

Who would enjoy using it? And where can you find them?

The right audience is far more likely to be enthusiastic about your app, and that means they're more likely to share it with others.

People who use your app are perfectly placed to market it. They know your app, they use it, and hopefully they love it.

Encourage them to share and recommend your app and watch your user base grow.