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SEO and Online Marketing Tips That Can Make Your Business Stand Out

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by Anita Ginsburg
January 21, 2016

Anita Ginsburg
Anita Ginsburg has written 20 articles for PromotionWorld.
View all articles by Anita Ginsburg...

You will need a quality website for your online marketing efforts to be successful. However, you will also need to drive traffic to it. Not just any traffic, you will need highly targeted traffic. When it comes to drawing attention to your business, there is no more cost effective method than to optimize it for search engines. Good search engine optimization (SEO) can help your website to achieve higher ranks in the search engine results pages. Here are some tips to help improve your SEO and the effectiveness of your online marketing:

Think About PPC

Pay-per-click ads are the ads that show up on the right side of search engine results pages. The advertiser only has to pay when someone clicks on their ad. These ads work well when paired with quality copywriting and if they are linked to landing page that is both relevant to the ad as well as mobile-friendly. To make PPC ads more effective, there should be a strong call to action included.

Use Social Media

People spend a lot of time on Facebook and other social media sites. The users of social media cut across a range of demographics, which means that you stand a good chance of making your business stand out using social media when compared to the more traditional advertising methods. In addition, social media sites have targeting features that allow a marketer to precisely profile their customers and thus find users who will most likely convert to customers.

Automate Your SEO

Knowing what you need to do for SEO is one thing, but if it takes too much time, it could cost your business money. That’s why it’s important to use personalized software to handle your SEO tasks. Cogitech Solutions in Utah can help, which can save you time and money. Your business should not be wasting time on tasks that are easy to complete.

Focus on Mobile

In 2015, mobile showed its power in the marketplace. It should be expected to dominate going forward. Consider the fact that it has already overtaken desktop in 10 different countries and Google's updated algorithm now punishes sites that are not are not mobile-friendly. Note that Google also says that it is not necessary to have a desktop site along with a mobile version, having just the mobile site by itself is acceptable. This means that no business should be without a site that works on mobile devices. A responsive or mobile-only site is no longer an option, it is an essential for good search engine ranking and drawing attention to your brand.

Track Returns on Investment

You will need to measure your returns on your marketing investment so that your strategy can be tweaked to make it more effective. Look at what makes your pages successful and look at any failures as opportunities to improve your site. Check the response rate of your ads and the costs per click. Analytics provide you with goals to strive for and can tell you about the effectiveness of your present marketing strategy. Paying attention to them is essential for improving your site over the long term.

Build Links

Building links in the modern era requires an understanding of anchor tags and how they work. You will need to learn how to optimize your usage of them to improve your rank in search engine results. Figuring out which sites you should link to is important, since links influence your site's relevance in your niche.

The online landscape is continually increasing in competitiveness and is likely to do so for the foreseeable future. It is essential that you understand the different factors that can affect your website's performance in order to enhance it. Consider the tips above when developing strategies for growth.


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