Using Facebook to drive traffic to a blog is definitely a really great idea now. There are hundreds of millions of Facebook users and there is a huge possibility that you are going to have most of a blog’s audience already present on the social network. Believe it or not, creating a blog is the easy part. Promoting it is difficult. Fortunately, Facebook can bring in huge traffic but what works on the social network? Here are some effective methods that can be used right now by practically all blogs.
Carefully Choose Featured Images
The Facebook posts that feature images will have an engagement that is higher by 120% than those that do not. Because of this, you want to be sure you will have featured images that will appear on Facebook when a post is shared. To take it one step further, always use full size images and be sure that they are the very best that can be linked with the content. If you want the image to stand out even more, upload it directly and add the link to your blog post in the description. This actually creates better engagement than just sharing the link directly.
Write Shorter Updates
Facebook is a highly visual social network. This means that when you add too much text you are not going to get as much traffic as you may think. It is really important to make updates shorter. What is really important for you is to drive the traffic to your blog post. If the Facebook post already mentions too much, why should the people click?
At the same time, many of the fans are going to use their smartphone or tablet to browse Facebook. They will not really want to create text and will simply skip it. Blog updates need to be clear, intriguing and short. They have to create teasers for the articles.
Ask Questions On Facebook
On Facebook you really want to create engagement. One of the best ways to do this is to start conversations with fans. Asking questions about things that are of high interest for them will normally get it started. The questions will receive answers and you can use this to increase popularity. At the same time, this is going to highlight exactly what people want to see written on your blog. You get free content ideas that can be used to offer high quality content in the future and get even better results on Facebook.
Short Quotes From The Blog
The last effective way presented here to drive traffic from Facebook to your blog is to highlight a really catchy part of the blog post. Simply find the quote and share it on Facebook as a description of the link you are sharing. When you do this you highlight exactly why people should read the article you share. It will almost always bring in more traffic but only if the quote is actually catchy. Experimenting with various styles is a really good idea in order to find a great recipe that can be used.